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I don't know for sure, but I don't see how they could possibly make it the date it was preordered, that's ridiculous and probably illegal. You can't be asked to tick the clock on something that isn't even in your hands yet. Some orders will even get bumped back weeks.

I didn't even get the option to add AppleCare+ when ordering through the iPad app so I'm going to have to go into the Apple Store once the chaos dies down and add it...and hope like hell I don't drop it until then.
 
I don't know for sure, but I don't see how they could possibly make it the date it was preordered, that's ridiculous and probably illegal. You can't be asked to tick the clock on something that isn't even in your hands yet. Some orders will even get bumped back weeks.

I didn't even get the option to add AppleCare+ when ordering through the iPad app so I'm going to have to go into the Apple Store once the chaos dies down and add it...and hope like hell I don't drop it until then.

I know two years ago, my brother and I both got the iPhone 5 on release day. I bought mine in store, and he preordered his a week earlier. When it came time to get the 5S, he was eligible to upgrade and I was not. I know AT&T eligibility is from the date you preorder. I was just thinking it may be the same for AppleCare.
 
At minimum, your warranty (and AppleCare with it) won't start until at least the phone ships, and more likely when it's actually scheduled for delivery.

You can always check your coverage end date here when you get your phone (and for any other Apple product you own). An if it doesn't jive with what you think it should be, you can contact Apple and let them know.
 
I took this to Apple Support chat. The CSR confirmed that the warranty and AppleCare+ will begin today if you preordered and received your phone today. :)
 
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