Does Fashion sell?? In my opinion, the only reason Apple is doing so successful is because of the beauty of their hardware, their simple designs, their pure white machines. Just look at the iPod, why did it become so successul,,? because of it's stainless steel back, and it's white glossy finish. And it's simple but beautilful scrool wheel. This is exactly what is happening with macs. Compare a MacBook or an iMac or even the mightymouse to Dell. Dell computers don't stand out. U can't say a Dell is attractive. But u can with the iMac, this is what attracts society to macs. U notice an apple product when u walk into a room. Even the logo is simple and basic. Making a computer look nice doesn't cost much.. but it's keeping their profits up, espcially with the iPod. My theroy is that people arn't necessarily switching to macs because of what their computers look like, but it's making a statement. And with apple's ingenious designs, it turns heads, and makes people think and learn, and finally switch to macs. Let's just hope PCs keep making ugly hardware, and maybe the apple marketshare will grow, who knows?