Personally I feel like the Watch is struggling for two reasons, 1) the design not suiting many, being too thick and not available in a circular option or additional chassis colours at affordable prices and 2) the OS and UI being pretty disappointing at launch, with a lack of killer apps to boot. The issue I feel is that even if Apple fix the latter, the public won't regain interest in the Watch unless it is accompanied by a physical design change. Until then I fear the public will simply see the same "first gen" watch and the feeling of under-deliverance that comes with it. Yet it's apparently rumored that gen 2 will feature the exact same physical design. Not slimmer, no new shapes, maybe new finishes but even then at higher price points. Personally I don't think this will be enough and I'm just wondering if Apple will lose ground to a competitor if it takes until Gen 3 to see design changes/additions.