I'm concerned Apple will try. I assume the have some sort of plan, but who knows?Not worrying at all because I can't see it being longterm. Besides that, prices were already too high. There isn't enough room to pass the cost on to the customer
iPhones and Apple in general have become a luxury brand. They dont care about prices because their target market doesnt care about prices. Tariffs worry me because Apple will just pass it along one way or another and then add on an additional increase to compensate for the reduced sales. Thus begins a death spiral or price increases and reduced sales.
I don’t think the tariffs would effect the retail price of iPhones since there is a pretty hefty mark up already on the phones. Probably would affect Apple’s profit margin, since they may swallow some of the increased costs.
I agree with your take on the subject. Plus as I see it, we have to hold tight. Otherwise if China wins, our county will be at China’s beckoning.Not worrying at all because I can't see it being longterm. Besides that, prices were already too high. There isn't enough room to pass the cost on to the customer
Sky mobile are doing that where you get far cheaper tariffs but a 3 year contract that you still need to give back at the end of it.America will end up like Europe where 3 year contracts were invented as people weren’t going for the more expensive flagships on 1 and 2 year tariffs. The knock on effect of this is you lock users out of the upgrade cycle for longer.
AT&T offers 30-months and T-Mobile at one point had 36-month installment plans on select devices. So, it’s happening here already.America will end up like Europe where 3 year contracts were invented as people weren’t going for the more expensive flagships on 1 and 2 year tariffs. The knock on effect of this is you lock users out of the upgrade cycle for longer.
I don’t know how popular these 36 month contracts are for flagship phones as I see so few in use. I see a lot of iPhone 7, 8’s and XR’s though and contracts are reasonable on those. How some people pay £70/80 a month for a slightly better iPhone is beyond me.Sky mobile are doing that where you get far cheaper tariffs but a 3 year contract that you still need to give back at the end of it.