I say it because I'm lazy, and I'm just awesome enough 😎 to get angry at other people who call it that but are obviously clueless. There's no G3 iPhone, the iMac you have is not an eMac, the current notebooks are not PowerBooks or iBooks anymore, and for God's sake when referring to the Apple Store do not call it: iTunes Store, iMac Store, iPod Store, Mac Store, iPhone Store! 😀 I get to hear all of these on a weekly basis.