I'm sure a forum member or two have sales/marketing experience and can answer this question. Does making the announcement a month before release, a higher TCO and not having enough stock hurt the bottom line? Sure, there are many people out there who will wait (un)patiently, but are there a lot of people turned off by all of this enough to say: 1. I'll stay with Sprint and get an Instinct 2. I'll stay with Sprint and get a Treo 800 3. I'll wait for the Blackberry bold 4. I'll wait for the Blackberry thunder 5. Just screw Apple and AT&T If not for the iPod connections in two of my cars, which I'm not sure will work now, I would probably be one of those people. This just seems very much like something associated with a Windows release. It is almost as if they weren't planning on being this successful.