Natural behavior. That is funny.
Read the Jobs book. Apple knew what they were doing and they needed to in order to compete with Amazon.
It worked. Good for them.
Now it is time to get back to reality.
The DOJ is not messing around. They know what they are doing.
I hope they hit the publishers and Apple with everything they can.
E-books shouldn't cost more then the hardcover versions and thanks to Jobs and his back room deal, that is exactly what happened.