I remember it. The Software Publisher's Assocation (SPA) put a lot of effort into that promotional campaign.
I'm a programmer myself, so I've always reminded people not to steal software. Years ago, I helped distribute some newsletters with the SPA's "Don't Copy That Floppy" message, in our neighborhood. It was for parents as much as for students, because even the parents didn't always know that stealing software hurts somebody's business.
Obviously, my effort paid off, since there are still people who write software for a living here in the 21st century. And they owe ME all the credit! 🙄
Did you notice that PIXAR was one of the video sponsors?