Drake Debuts 23-Minute Short 'Please Forgive Me' Exclusively on Apple Music

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Musician Drake today debuted a 23-minute visual companion to his most recent album "Views," exclusively on Apple Music (via Billboard). Titled "Please Forgive Me," the short film follows Drake and his girlfriend in the video (Belgian model Fanny Neguesha) as they attempt to make off with a wealthy man's fortune. From Views, the songs "One Dance," "Controlla," "9," "Views," and more are featured.


The explosive visual companion to #VIEWS. @drake's Please Forgive Me.Only on #AppleMusic:https://t.co/86DnYZFruv pic.twitter.com/ANlLgr2imC - Apple Music (@AppleMusic) September 26, 2016
Please Forgive Me will be available to watch on Apple Music "in perpetuity," and is the third video to come out of Views, following the debut of "Hotline Bling" last year and "Childs Play" earlier this month. For one week, Views itself was an Apple Music exclusive, and reportedly sold 1 million copies in its five-day exclusivity window.

Recently, Apple began preparing to bolster its video content on Apple Music through the purchase of Carpool Karaoke, and the creation of original programming like Dr. Dre's Vital Signs and the reality competition series Planet of the Apps. Apple iTunes chief Eddy Cue has said Apple is "not trying to create original TV shows" to become a Netflix or Amazon Video competitor, but will "help" producers on projects that are designed to promote its existing products.

On the music side of the service, Apple's collection of streaming exclusives has come under fire from labels and music industry critics. Specifically, Universal Music Group CEO Lucian Grainge has prohibited the practice of exclusive music streaming moving forward, meaning popular artists like Kendrick Lamar, Taylor Swift, and The Weeknd could all be removed from future Apple Music exclusivity deals since they each belong to various UMG labels.

Article Link: Drake Debuts 23-Minute Short 'Please Forgive Me' Exclusively on Apple Music
 

Shirasaki

macrumors G4
May 16, 2015
10,227
4,040
My comment has 5 likes so far, so I guess at least 5 people do.
Now you have 8 likes, including mine.
I cannot care less about this guy as he is, who? I don't know.
[doublepost=1474910142][/doublepost]Apple: please forgive me to screw all non-Apple music users and force them to use Apple Music. We need every single user to move to the cloud and smash all their CD. Ours are better, in every way. User should not own music.
 

iceperson

macrumors 6502
Mar 31, 2014
282
139
I'll be honest. I just can't understand how Drake is a thing. There's a lot of music out there that's just not my tastes, but Drake feels like an inside joke I'm not in on. Like someone said "let's just put out noise and see if people will buy into it with enough hype..."
 

Madchad

macrumors newbie
Jun 26, 2009
16
6
Now you have 8 likes, including mine.
I cannot care less about this guy as he is, who? I don't know.
[doublepost=1474910142][/doublepost]Apple: please forgive me to screw all non-Apple music users and force them to use Apple Music. We need every single user to move to the cloud and smash all their CD. Ours are better, in every way. User should not own music.
I also have no idea who this drake guy is. I'm just reading this article cause I'm really bored.
 

tonyr6

macrumors 65816
Oct 13, 2011
1,402
456
Brooklyn NY
What makes matters worse is all these payola lip sync tech sync rap artists reuse names from the great 80's. Blonde I thinking of the 80's band. Frank Ocean I keep thinking of Billy Ocean another great 80's singer. Travis Scott I keep thinking of Travis Tritt a great 90's country singer. Really original guys NOT.
 

Shirasaki

macrumors G4
May 16, 2015
10,227
4,040
Funny how people have to write on paper what they don't like

Can't you focus on things you like and ignore the things you hate? Nobody care if you don't like drake
But same, nobody care if you like drake. (I assume you neither like nor dislike)
 

blacktape242

macrumors 68000
Dec 17, 2010
1,723
2,313
Sacramento, CA
There's a mature comment dripping with envy.

What have you done to contribute [something positive] to this world?
not really, not really at all. He is talentless.

You have NO clue what i do and what positive effect is DOES have on people. If you want to know please reply and I would be happy to let you know.
 
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