- Apr 12, 2001
Drake's latest album made its global streaming debut on Apple Music last night and is now available to buy on iTunes. Priced at $13.99, Views (previously titled Views From The Six) features 20 new tracks, including the slow jam hit "Hotline Bling".
The Canadian rapper's album will be exclusive to Apple Music for one week, after which it will become available on other music streaming services like Spotify.
Views is just the latest tactically timed release in an ongoing battle among music streaming services for exclusivity, with Drake forming rank alongside Taylor Swift and Adele in Apple's corner, as the company faces off against competing streaming service Tidal's frontline co-owners Jay Z, Kanye West, Beyonce, and Rihanna.
Last week, Beyoncé's newest album Lemonade launched on Tidal approximately 24 hours before it became available for users to purchase on the likes of iTunes, Amazon, and Google Play, and remains the only service able to stream the album.
Drake and Apple have been in a partnership since the launch of Apple Music last summer, with the artist contributing his own Beats 1 radio show to the streaming service. Drake recently confirmed his partnership with Apple will continue into live music as Apple Music will sponsor his "Summer Sixteen" tour.
Drake's fourth studio album comes one year after If You're Reading This It's Too Late, which also had its debut on iTunes. In August, Quartz reported that Drake was the second most played artist on Apple Music.
Article Link: Drake's New Album 'Views' Now Available Exclusively on iTunes and Apple Music