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Drink Driving Advert

elppa

elppa

macrumors 68040
Original poster
Nov 26, 2003
3,233
151
I saw the advert at the top of the page with the slogan:

"Friends don't let friends drive drunk"

It's ok, but it's not to catchy or memorable.

Here in the UK we have the think! Don't Drink Drive campaign and the "Don't Die Before You've Lived" to encourage road safety.

It got me thinking about two of the most memorable slogans from Australia:

"Drink Drive. Bloody Idiot." :eek:

and the:

"You can't impress a dead mate" :D

What does your have in your country (I assume most governments in the world run road safety/anti drink driving campaigns)?
 
I think the campaigns in the UK are really good, especially the smoking ones - (remember that one with the fat deposits being squeezed out the arteries :eek: ).

The drink-driving ad with the blonde girl who 'crashes' into the bar is really well done also...scare tactics work on me :)
 
OwlsAndApples said:
I think the campaigns in the UK are really good, especially the smoking ones - (remember that one with the fat deposits being squeezed out the arteries :eek: ).

The drink-driving ad with the blonde girl who 'crashes' into the bar is really well done also...scare tactics work on me :)
Click to expand...

I don't know about the new smoking ones we have over here, it doesn't really make me not want to smoke (Not that I would) more not want to go fishing...
 
OwlsAndApples said:
I think the campaigns in the UK are really good, especially the smoking ones - (remember that one with the fat deposits being squeezed out the arteries :eek: ).

The drink-driving ad with the blonde girl who 'crashes' into the bar is really well done also...scare tactics work on me :)
Click to expand...

I will pass that on for you. I have done 3 weeks work experience at the advertising agency who did those adverts (AMV) and they do like appreciation :D Great fun working there
 
A couple of variants I have seen in the northeast USA.
You Drink, You Drive, You Lose.
Or
U Drink
U Drive
U Lose

The latter usually being on those flashing road-side signs used for construction.

Not to turn this into a political thread, just happened to read this a little while ago, about how MADD has gone overboard.
 
®îçhå®? said:
I will pass that on for you. I have done 3 weeks work experience at the advertising agency who did those adverts (AMV) and they do like appreciation :D Great fun working there
Click to expand...

Sounds like fun :) I'm very impressed by those adverts. I'll be starting my work experience soonish, not in advertising though...
 
I helped work on a drink driving campaign at uni to stop people from doing it. This was around 5 months ago, and I can't even remember the slogan. Shows how effective it was. :eek:

This was in Australia.
 
wimic said:
spoken like a true advocate of drunk driving :confused:
Click to expand...

Err, that's a bit of a logical leap. For example, not being against something doesn't mean you're for it, since you could be neutral to both positions, ambivalent to the topic, or completely ignorant of the situation. As well, one can still be on the same side as another, but be against the other's methods. In fact, one could be even more stridently holding the position, but view the other's methods as ineffective, or worse, as being counterproductive to your shared aims.

I have no idea what TheDance511's position is, but I tend to give people the benefit of the doubt before casting aspersions on others.
 
MarkCollette said:
Err, that's a bit of a logical leap. For example, not being against something doesn't mean you're for it, since you could be neutral to both positions, ambivalent to the topic, or completely ignorant of the situation. As well, one can still be on the same side as another, but be against the other's methods. In fact, one could be even more stridently holding the position, but view the other's methods as ineffective, or worse, as being counterproductive to your shared aims.

I have no idea what TheDance511's position is, but I tend to give people the benefit of the doubt before casting aspersions on others.
Click to expand...

You're either with us, or you're with the terrorists! :rolleyes:
 
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