I saw the advert at the top of the page with the slogan: "Friends don't let friends drive drunk" It's ok, but it's not to catchy or memorable. Here in the UK we have the think! Don't Drink Drive campaign and the "Don't Die Before You've Lived" to encourage road safety. It got me thinking about two of the most memorable slogans from Australia: "Drink Drive. Bloody Idiot." and the: "You can't impress a dead mate" What does your have in your country (I assume most governments in the world run road safety/anti drink driving campaigns)?