Looks liek Microsoft are on the crusade of trying to belittle their competitors instead of competing. Ballmer did it against the iPhone and it seems the WindowsPhone twitter account is at it again with the second #droidrage account, offering the chance of some kind of recompense in return. There has been a lot of press coverage saying it's now backfired with #WindowsRage popping up from Twitter and on Google Plus. http://betanews.com/2012/12/06/micr...gn-goes-down-in-flames-as-windowsrage-trends/ http://news.cnet.com/8301-10805_3-57557422-75/microsoft-tries-droidrage-thing-again-doesnt-take/ http://www.forbes.com/sites/adriank...rosofts-droidrage-twitter-campaign-backfires/ http://readwrite.com/2012/12/05/windows-phone-droidrage-twitter-stunt-blows-up-in-microsofts-face I'm not a massive fan of this smear type marketing, especially when they offer up prizes (this being a Windows Phone) for stories like this. The potential for people to flat out lie in the chances of getting a free phone are immense. Still, I love a negative bit of smear that backfires (like it did with Motorola and Apple's maps). IMO, it's a fail. Your thoughts? Play nice people. Negative ad campaigns aren't for everyone.