Consumers don't understand the loyalty Apple customers have... Just one more reason to buy Apple. As I left home this morning I dropped my iPad 2 on the driveway. I just bought it on March 11 with all the other Apple nuts! I hoped for the best but when I got in the truck to head to work I reluctantly took a look only to discover it had hit on the upper left corner, shattered the glass and almost creased the back panel near the camera. It was pretty much ruined. To my amazement it still powered on and worked! I was sick to my stomach. I headed to work immediately and started searching for a replacement. Much to my disappointment we all know the outcome. I decided to head over to the local Apple store. They quickly made an appointment at the Genius Bar. I wondered why as I simply wanted to purchase a replacement immediately. After a very brief wait, the girl took all my information and serial number of the iPad 2. Within minutes she advised Apple would replace, at no cost, within 2-3 days. Absolutely unbelievable...made my day, week, month! I was already a loyal customer and that will continue for life now. There's not another company in America that stands behind its products or warranties like Apple does. It was clearly dropped and absolutely no fault of Apple but was replaced free of charge, no questions asked! I've had Apple products for years and there is no reason whatsoever to ever look any further.