With visual appeal and respect to design in its DNA, and despite its clear interests in fields that appeal to our senses - audio, video, and photography, with software solutions to support them, I have always wondered as to why Apple hasn't ventured into the DLSR market yet. As with macs, I find the idea of a single company addressing both the hardware and software concerns very appealing. It's a burgeoning market, thrives on accessories, tools etc., high margins (?), with potential for deep integration of the user media (as with audio and video). I feel there's room for another major player just to unsettle the inertia a bit. Just wondering if there was any serious attempt in the past. I'd appreciate any links, articles pertaining to Apple's interest in digital photography hardware.