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I think the MacBook is pointless. Apple should have just put a 1080p screen in the new airs and offer them in the new colors. They are much better machines in everway except the screens. The Macbooks should start at $599 and top end $999.

You don't get it, Apple doesn't make their profits by selling at prices you consider fair, they make their profits by selling at prices that enough people are willing to pay.
 
Probably, what exactly did you want out of an ultra-portable?

Agreed. People complaining about this model are ignoring the simple fact that the Macbook Pro is geared toward them. This is geared for something else.

I will say, though, if it weren't for the retina display, this could (and probably should) be a lot cheaper.
 
in which?

while it is likely that the file storage on the rMB and 2015 MBA will outperform the 2011 filesystem, it is really an irrelevant metric since

A. both the new computers storage should be fairly equal
B. they are generally not the bottleneck in performance of either of these computers (and wasn't really a bottleneck in the 2011)


Graphics performance metrics of the new Core M haven't yet been released. Will wait to judge on that merrit, However, I'm not entirely sure anyone buys either MBA or rMB with intent for real performing gaming.

based on expectations, the 2015 MBA should absolutely crush the rMB in available GPU performance.

However outside of gaming, this is also Moot since almost all modern integrated intel GPU's, even the non high end versiosn will provide more than adequate performance for the intended uses of either laptop

Ah, I see. If a performance metric goes down, it is a big problem. If a performance metric goes up, it is irrelevant. Got it.
 
The next MacBook will probably decrease speed and to the level of the first ipad and people will find ways to give excuses for apple. Such a greedy company that gimps all their technology and makes people pay premium
 
I think that goes to show how far Apple's chips have come while Intel has lagged. It'll be interesting to see how the A9 compares to Skylake.

Great username. For a minute there, I lost myself.

And yeah, I mean they are using Intel's mobile chipset so it does make more sense. It's not like it' scan i7 or something. Still though, Apple's chips have seriously advanced astoundingly quickly. The A8 and iPad Air 2 are screamers. I'm really excited for the future of the 9.7" iPads.
 
interesting.. as a layman, it surprises me that the ARM wouldn't start out more efficient and that the reverse is true for scaling down..? is it because they're aiming for such ridiculously small scale in the first place?

not sure I understood what I was saying myself come to think of it.


Intel started in the "higher end" Market. high power usage CPU's with the high end performance.

ARM based systems started the opposite. Low power usage cpus with low end performance.

5-10 years ago, there was virtually zero overlap. you want performance. Intel x86. you want battery sipping tech, ARM.

however the ultra portables, mobile devices and wearables market has indicated that there was a need for something in the middle.

battery sipping with performance.

ARM faced the hurdle of increasing performance while not increasing power / thermals

Intel has faced the hurdle of decreasing power / thermals without sacrificing power.

each of these directions have had to make trade off's with their original core business to try and hit this new market. and both have done it quite succesfully at this point.

its hard to make pure comparison though since we don't have a single operating system with the same driver sets and optimizations to compare both chips. But credit should be given to both Intel and the ARM camps for being able to provide products in this middle ground quite succesfully.
 
Does anybody know how this compares to the iPad Air 2 benchmarks? I think it's more appropriate to think of this Macbook as an iPad "Pro".

An iPad can't run OS X or Windows software. I will be able to run ALL on my new rMB.
 
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Ah, I see. If a performance metric goes down, it is a big problem. If a performance metric goes up, it is irrelevant. Got it.

not true. and not what I have said.

Increasing a performance method with zero tangible benefits are hard to account for or consider.

If your usage has all your applications load in .1 second in 2011,
and your applications still load at .1 seconds in 2015, even though the hard drive speed is 100x as fast, then is that metric relevant? or is it just spouting specs for the sake of it?

(this is an argument that is often made in the android v iphone debate).

and as I said there was no clarity in your question

if you're talking about the 2015 MBA v 2015 rMB, then if using similar hard drive components with equal performance, while both are upgrades to the 2011, it is not a deciding factor in choosing either 2015 part.
 
For those of you who are claiming this is no big deal because the new MacBook is not for professionals... keep in mind that this machine is priced exactly the same as the 13" MacBook Pro.

And it has less ports, less options, less CPU power...

But hey, comes in more colors!

It is precisely what I've been waiting for!
 
Many will complain until it goes on sale and they hold this beauty in their hands. The sleek, fanless machine with beautiful display, Force Touch, fast SSD, and and OS X will, as a complete package, quickly become the top selling Mac.
 
I think the MacBook is pointless. Apple should have just put a 1080p screen in the new airs and offer them in the new colors. They are much better machines in everway except the screens. The Macbooks should start at $599 and top end $999.

Which Windows machines with similar specs are selling for $599? Even a Surface 3 + keyboard with half the storage and ram of the rMB is more than $599.
 
If I had asked you whether you thought the 2011 11" MBA had a horrid performance one month ago, I am pretty sure you would have said no. Because I cannot remember that people have ever called their performance horrid, even four years after their release. And we should add that this a comparison of the entry-level rMB vs the high-end 2012 11" MBA.

I agree, 2011 MBA does NOT have "horrid" performance

...when it was 2011 (which it clearly isn't now)

... or cost 1299 dollars (which it doesn't)
 
way to go, Apple!

2011 performance in 2015. But you put the engineering into what really matters.....it's THIN!
 
It's not horrid performance. I have a 2011 MBA, and it runs all of today's software very well. It's not pro-level performance, but it's totally reasonable for the kind of tasks this is meant for.

I also think it's wise to reserve judgement on the keyboard until they are available in stores to try. Judging keyboards is very subjective - I wouldn't want anyone else's opinion over my own.

That said, I think this Macbook is a total "don't buy" due to the compromise on ports and the fact it's first-revision hardware. Just like the 2008 MBA started off as a don't buy, and the 2010/2011 MBAs were bulletproof, I hope this will similarly mature.

I happily bought the 2008 model and I will happily buy this one as well.
 
1997 PowerBook 3400

7.2 lbs
2.4" H x 11.5" W x 9.5" D

240 MHz PowerPC 603ev
Built-in Memory 16 MB
Maximum Memory 144 MB
Media 1.44 MB floppy, Optional 6x or 12x CD-ROM

Built-in Display 12.1" Active Matrix 16-bit SVGA LCD
Resolutions 800 x 600
Graphics Memory 2 MB

Wi-Fi: None
Bluetooth: None

Ethernet: Optional 10BASE-T
Modem: Optional 33.6k
ADB: 1
Serial Port: 1
SCSI: HDI-30
Audio In 1 - 3.5-mm analog input jack, 1 - Built-in microphone
Audio Out 1 - 3.5-mm analog output jack, 4 - Built in speakers

$6,500

So, get over it.

That large price tag comes with just about every first generation tech. The first answering machine cost $200 in 1949! Prices for the first DVD players were $1000 or more in 1997. The list could go on and on.
 
Yeah, I was considering it at first but it seems the performance will be too weak even to my light occasional Photoshop work.
I guess the rMBP 13" is a winner here but I can see this Macbook selling well because lots of people will only do internet and mail on it.
I use a mid-2012 MBP with 4GB of RAM and a spinning disk, and have done quite a bit of work with Photoshop CC just fine. I do get an occasional beach ball, but I expect the MacBook's 8GB and high-speed flash to mitigate that.
 
Apple get away with everything they do... it's really sad that they are this popular because it doesn't matter what they produce, it's gonna sell millions. A retina screen in the existing Air would've been a homerun. Instead they come up with this glorified iPad...
 
I happily bought the 2008 model and I will happily buy this one as well.

my first computer was 16mb ram and around 500mb of storage at 2600 dollars back in 1998. I bought it happily but doesn't mean I will buy it Happily now at the same price
 
Oh, backwards development... I guess I'm keeping my mid-2012 rMBP 15" for a while. I would like one of these super-slim machines, I'd even go down to 13". But if I get a CPU that's 4 years old in terms of power, no thanks.
 
I'm in the same boat. my 2011 11" MBA IS on it's way out. I loved that laptop a lot.

My prospects if I want another Mac
Same performance levels as my 2011 computer, with an upgraded display
Upgraded performance with the same display which has not been kept up to par with the rest of the market.

Apple just can't seem to hit ANY of my needs/wants these days. I was in the market for a mini, they butchered it.

and now with no clear upgrade in the laptop department.

I'm sure the rMB will be more than adequate performance for many. But from my current position it makes absolutely no sense at all

Same here. I want to replace my 2011 MBA with a laptop that has a better screen than the 2015 MBA and better performance than the 2015 rMB. I was unsure what to do until a few days ago when I when to the Apple Store and tried a new 13" MB Pro, which gives me what I need and isn't much heavier than the MBA. I hadn't given the new MB Pro much of a thought before, but now I'm almost certain that I'll get one.
 
"The New MacBook: Facebook Edition."

Because, really, that's all anyone really is going to be doing on this toy.

You'ld be amazed at what I will doing with it. The toy can be used as a real workhorse too.

----------

I knew the corem wasn't that fast, but i didn't expect being as slow as an ipad lol. It's basically an ipad with keyboard. It should cost $900, not 1300.

iOS vs OS X: There is a big difference!
 
It's not in my sweet spot - heavy photo and video editing - but they will sell a ton to people who will be thrilled to have a fast and light internet machine. Nothing wrong with that. The technology and research might also advance the general line up. It's easy to criticize, but they know what they're doing. I'm waiting for the quad-core 15" rMBP.
 
This is gonna be a lagfest on Yosemite with a bunch of apps open. If my 2014 13" retina could barely go a few hours without major UI lag (now back on Mavericks), I struggle to see how that will even run decently on this 2011 guts Macbook.
 
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