Got one of these a little over a day ago. So far, it has pretty much met my expectations. I would say exceeded if not for the funky syncing with iTunes stuff. We have 2 computers, and it's hard for me to grasp how the relationship works between the 3. The best part is the ability to watch all that junk sitting on a couple of My Books on a big HDTV. Everything looks pretty darn good on it so far (although I haven't tried some older 320x240 iPod rips). I'd say it's about 95% DVD quality. Everything seems to be streaming pretty well except for at a few points (HD trailers!), but that may be a network issue. I'll move on to my complaints now: 1) No playlists! OK, If I want it to keep playing every episode of Seinfeld Season 3 until it's over (or heck, repeat it), I can't do that on Apple TV. BOOO. This thing should be able to do just about anything iTunes does. Speaking of which... 2) Add Bluetooth so we can use wireless keyboards! I hated setting the thing up using the remote. Unless your e-mail address is email@example.com, it takes forever to type stuff in. Luckily you don't have to do it often, but this option would be nice if you have a wireless apple keyboard. Perhaps some sort of iPod Touch/iPhone control could be worked on in the future. 3) Make working with iTunes easier. I usually get all the Apple stuff quickly, but I still can't figure out about 10 things relating to ATV and iTunes. That's what I think so far. Haven't watched any rental movies on it yet (nah, just about 10 on a computer), but that will change soon. I think I'm gonna need one at every TV soon.