Required materials: Natural, indirect light and a regular table A plain white sheet of paper out of your printer An iPhone, iPad, iPod Touch or MacBook Instructions: Put the piece of paper on the table and the gadget of your choice next to it. Go to apple.com or any other page with a large clutter-free white background. Turn the brightness of the gadget down so it closely matches the sheet of paper during regular day light conditions (so not very bright at all, around 40-50%). Then compare the two, which looks whiter? Which do you prefer reading from? Chances are that most iPad (3rd gen.) units, which many describe as "warm" or "yellow", will match the whitepoint of the white piece of paper quite accurately. If you have an older iPhone or iPad, which features a bright blue screen, it might look, and this will be VERY surprising to lots of folks, quite unnatural in comparison to regular paper when performing this simple test. So the question is, do you want your iPad to resemble the look & feel of actual, old-fashioned paper (which you have been using all your life), or do you want a screen glowing in blue hue? Post your results below.