I spent $1225 on my gold 64gb. A few hundred more for an in demand product that isn't available for another month and I wanted it. I work hard and make good money to buy things I want. Nothing wrong with that. Now the people spending $1500 and up, double what the phone is worth...thats a bit steep.
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You are assuming they will just be easy to walk in and get, they wont be. You will have to either stand in line for hours and hope to get one or order one now and wait a month.