My friend is a fellow apple geek but unlike me he is doing his phd in Comp Sci and is trying to work at apple. Long story short he was also one of the fans disappointed by maps but he called excited. Looks like Eddy Cue is taking web services seriously at Apple. Maps - For the first time ever Apple is posting a maps project manager as well as expanding their staff for map related technology including a key term with a few of the engineering positions: integrating data from different sources. The project manager is the most important position opening. For all of you guys involved with business we can see that this shows that Cue is treating maps as a separate entity from other apple software. This means resources that can be allocated for the sole purpose of Apple mapping developments and enhancements. iCloud development - The biggie here is they are searching for people to help design ENTERPRISE solutions for iCloud. This demands a much more robust service and inhouse development means technology designed to go hand in hand with apple software. Siri: The guy that developed the Amazon search algorithm is the head of Siri search but the biggest news is Apple looking for data scientists that specialize in Machine Thinking. Enhancements to machine thinking will make Siri a much more powerful aspect of the iPhone. Google's investments in Machine thinking have paid off with Google Now (I find the service extremely creepy but thats just me.) I think too many people underestimate Cue and Cook. Everyone is saying how Cook is allowing Apple to slide behind web services but one look at their hiring pages would say much differently. Also Apple doesn't have as many server farms as its competitors but they are building one in Oregon, one in HK, and I wouldn't be surprised if one in a Nordic country like Iceland. I am a very pleased holder of Apple stock and once all these new developments come into fruition haters will have to find new reasons to bash Apple.