Why do you keep putting Netflix in brackets?
I'm using it as a variable for online on-demand video streaming services whose content is centered around full length TV and movie watching. In this case Netflix is the closest to being a generic name that most people would recognize. However it could also apply to services like Hulu and Amazon Instant, and will obviously have caveats related to each service.
tldr: Using "[Netflix]" is less messy than saying "Netflix/Hulu/Amazon Instant/etc." or "online on-demand video streaming ..."