Eddy Cue on Apple TV: Customers Should Be Able to 'Buy Whatever They Want, However They Want'

[Mac 128]

Apple wants customers to be "able to buy whatever they want, however they want."

LOL. As long as Apple controls every aspect of it, including dictating available options.

Well if nothing else, Cable will most likely morph into the porn business because that's the only kind of programming Apple will not likely ever offer, despite Eddy Cue's statements to the contrary.

 

[Bubba Satori]

'Customers Should Be Able to 'Buy Whatever They Want, However They Want'

Dear Edwardo,

An affordable, bto, whatever hardware I want Macintosh tower.
Charge $100 more than a comparable PC for the Apple tax, er, sticker.
Before *ell freezes over.

Tanks,

Bubba Satori
Former Mac sales droid.

 

[xmlninja]

Just keep developing apis and let developers take care of the rest. It's not apple who changed the world with the iPhone. It's the developers.

 

[Bubba Satori]

Just keep developing apis and let developers take care of the rest. It's not apple who changed the world with the iPhone. It's the developers.

So Steve Balmy was right after all.

 

[AtheistP3ace]

Maybe it's just me but that comment from cue doesn't sound promising for an apple cable type package in the future.

 

[Mtmspa]

If I could get all the ESPNs, Fox Sports, Discovery, and History for 40 bucks a month, I would drop Directv,

 

[iMember]

I'm SO confused by your rant.
Wtf are you even trying to say????
Alias was DEFINITELY a "rated R" comic, & Netflix has been billing this as a "rated R" tv show.
Soooooooo....
(also, this is DIRECTLY built off of the wildly popular Daredevil mini & introduces Luke Cage, a popular hero in his own right, destined to get his own mini... I don't think you are remotely correct in your offhandedly silly guess about this failing)

Sorry, but a rated R comic doesn't mean squat, that doesn't make Jessica Jones or Luke Cage a rated R character, the only rated R character from that team..is the The Punisher, but there's just one problem, is not that popular among the adults...and his movies proves i'm right! here..http://www.boxofficemojo.com/movies/?id=punisher.htm
Most of you even claiming that Punisher was the first antihero, sorry but Punisher its a psychopath not an antihero, antihero means it kills people.. ha ha, most of you clearly don't know what antihero means! and if you trust Wikipedia your even more $$$$ than i thought! Back in the 70s Antihero meant "anti superhero" it all began when Wolverine made his first debut in comics as a superhero with attitude..fighting another superhero "the Incredible Hulk", from the start he was renamed as antihero, governments instead of working with vilians.. and getting to dirty, Wolverine was their better choice, because the government just wanted to eliminate the target without any other casualties. But now antihero it cant no longer be described in two words, you have to do more research on Wolverine if want to know right definition on what antihero means today.

The ones are popular and rated R are Batman, Wolverine, Deadpool, X-Men and Blade, while the Punisher and The Watchmen are rated R but not popular.

If DC makes a Batman a rated R movie will open doors for other superheroes like Superman, don't you want that? or do you really want to continue making bad decisions..Like they did with Watchmen?

 

[8281]

This is what socialized democracies get you. It is very difficult to offer services globally, because of the plethora of laws and regulations in the many countries out there, some of which are contradictory. Just doing business in a few countries is an expensive proposition. You wonder why American products tend to cost more (after conversion) over seas? Well, look no further than your own fiefdom.

Oh please...You're gonna have to site some sources if you're arguing that the hurdle for Netflix and Apple to stream digital content in Europe is prohibitive regulations. It's digital media, not a physical product. Are your forgetting that Apple made 12.2 Billion in Europe during the first quarter of 2015?

And I think they'd rather have their insanely cheap higher ed and heathlcare than pay a little less for an iPhone, just a guess.

I'm also guessing exchange rates are at play here as well.

 

[69650]

The only way they're going to radically change the existing TV model is to create their own channels and content alongside any channels willing to offer their channel as a stand-alone app (either paid or free-to-air) without the requirement for a cable subscription. Apple has the cash to buy-up whatever sports and/or content rights they want and sell it worldwide.

 

[xmlninja]

The only way they're going to radically change the existing TV model is to create their own channels and content alongside any channels willing to offer their channel as a stand-alone app (either paid or free-to-air) without the requirement for a cable subscription. Apple has the cash to buy-up whatever sports and/or content rights they want and sell it worldwide.

Gosh Olympics in iTunes? World Cup in youtube?

Eddy : I want to buy an i7 4.0ghz Macmini with 32gb or ram

 

[Tycho24]

Sorry, but a rated R comic doesn't mean squat, that doesn't make Jessica Jones or Luke Cage a rated R character, the only rated R character from that team..is the The Punisher, but there's just one problem, is not that popular among the adults...and his movies proves i'm right! here..http://www.boxofficemojo.com/movies/?id=punisher.htm
Most of you even claiming that Punisher was the first antihero, sorry but Punisher its a psychopath not an antihero, antihero means it kills people.. ha ha, most of you clearly don't know what antihero means! and if you trust Wikipedia your even more $$$$ than i thought! Back in the 70s Antihero meant "anti superhero" it all began when Wolverine made his first debut in comics as a superhero with attitude..fighting another superhero "the Incredible Hulk", from the start he was renamed as antihero, governments instead of working with vilians.. and getting to dirty, Wolverine was their better choice, because the government just wanted to eliminate the target without any other casualties. But now antihero it cant no longer be described in two words, you have to do more research on Wolverine if want to know right definition on what antihero means today.

The ones are popular and rated R are Batman, Wolverine, Deadpool, X-Men and Blade, while the Punisher and The Watchmen are rated R but not popular.

If DC makes a Batman a rated R movie will open doors for other superheroes like Superman, don't you want that? or do you really want to continue making bad decisions..Like they did with Watchmen?

You're out of your damn mind.
Alias was on the Marvel MAX imprint, she dropped f bombs constantly, it showed her laying on her tummy getting anal from her bf, Mr. Cage, etc.
You are literally insane if that stuff is "PG" to you.
You simply do NOT know what you're talking about.
You aren't familiar with any of the comics you're talking about. Go home.
Just the fact that you are using movie terms like "rated R", whilst referring to a comic... something in my three decades of collecting I've NEVER heard a creator or fan say, speaks volumes enough.
Can't believe you haven't read Born by Garth Ennis... you should. Then you won't say silly incorrect things about Punisher.
Lol, and "antihero" had roots in the 1700's, NOT the 1970's!!!!!
Hahaha... not a single word of what you said is based in reality!!!
Antihero has NEVER meant "anti superhero". Lol, I believe the word you're looking for is "villain".
*smh & face palms all around*

 

[fivetoedbear]

That, sir, is entirely up to Amazon.

Well, not entirely. Apple's instance of getting 30% for in-app purchases (which is approximately all the profit available after Amazon pays their providers) has a big thing to do with this.

It's one thing for the cable or TV networks, or Hulu or Netflix, where you can sign up on the web, Apple isn't involved in the financial transaction, and your credit card is automatically dinged once a year.

For Amazon, that doesn't work. They have a choice of an inconvenient service, or financially supporting Apple:

Heroes Reborn went long, so I missed the last two minutes on my TiVo. I went to the Amazon app in the TiVo, clicked a few buttons, put in my purchase pin, bought the episode for $2.99, and watched the last few minutes. To do that on an Apple TV with a hypothetical Amazon app, I'd have to go find my phone or iPad or computer, and use the web. Or, Amazon would have to give all the available profit to Apple.[1]

So I look at this more as an Amazon/Apple feud rather than there being just one bad guy. Amazon has public forums where people are complaining loudly that they're not on Apple TV. Apple isn't so open about that, so I sent them feedback.

I'd get an Apple TV for integration with my computer and music, but I think I'm going to hold out and see what happens with the available content.

---
[1] Oh, and if you get the idea that the TiVo is the Great Unsung Cord-Cutting Device, I at least think it is. If you can get an antenna up, you get a lot of ad-supported TV, plus the major streaming services, plus universal search, plus a system that shows old seasons from streaming and this week's season from on-air. On air shows are not over compressed as cable is. There's a monthly fee, but the base device is as-low-as an Apple TV, and it's easy to upgrade the hard drive.

 

[chucker23n1]

We want to get to the point where customers are able to buy whatever they want, however they want. We're not fixed into 'There's only one way to buy it.' Just like we've done with the App Store
​

Really, you're going to bring up the App Store as an example? On iOS, and tVOS and watchOS by extension, you cannot in fact buy "whatever you want", but rather only what Apple approves of. Porn, NES emulators, apps that modify the system, apps that run in the background — there's all sorts of limitations to what gets allowed in the App Store, and the Apple-sanctioned ways to install something without the App Store are limited to special cases like enterprises and developers.

So, no, as long as this:

doesn't happen to iOS, you won't "be able to buy whatever you want".

 

[TsMkLg068426]

That, sir, is entirely up to Amazon.

That, sir, is false which there was multiple article here about just this week. You should drink the Apple Kool Aid because everything they tell is not alway true.

 

[sambaman1]

Use Plex. It's free, and it will offer you the ability to easily see and use all of your video media in an app that rivals the iTunes app and Netflix for aesthetics and metadata content. And Apple will be opening up the Siri search API to developers very soon, at which time Plex should provide you the ability to use Siri to locate your media with a universal search.

People, the beauty of this new platform is that it brings a wide open App Store, just like the iPhone and iPad. The possibilities are nearly limitless here.

Four points:

1) My media is already in iTunes. In contrast, Plex prefers separate folders for Movies, TV Shows, HomeMovies, etc. I would have to reorganize thousand of files (and mess up my iTunes library).

2) Plex for Apple TV has simple search (granted, more than Apple TV has for Libraries), but NOT Siri or universal search. If we have to wait for Plex to support Siri search on Libraries, mind as well wait for Apple to do it (and not mess up my iTunes Library).

3) Basic functionality (such as search) should not require 3rd party apps. Plus, currently, Libraries UI is clearly unacceptable (it is just a list dump as placeholder). I expect Apple would fix it on next upgrade.

4) As an experiment, I tried Plex anyway and was unsuccessful. For now (so I don't mess up my iTunes), I just loaded my media folder (a single folder in external drive containing all video linked to iTunes: TV Shows, and Home Movies). My results: Because Plex fetches its own new metadata for Movies and TV Shows, Plex ignored my own metadata (which I had already entered in iTunes for all .m4v files). For example, for many of my Home Movies, Plex mistakenly assigned random metadata (from various Holywood Movies).

In conclusion, I don't believe Plex is, currently, a good solution for people whose media is in iTunes. Apple supposed to be that solution. Perhaps Plex will one day start supporting users with iTunes Libraries, plus Siri/Universal search? In the mean time, lets hope Apple does the right thing (fixes Library search in next upgrade).

 

[postpc]

Yes Eddy, let's start by making all movies in iTunes Germany available in German AND English.

Disney Planes 1
Transformers 1
Underworld 1-4
Scarface
Wrong turn
D.O.A
Star Trek
Star Trek First Contact
Deep Space Nine and the Next Generation (which are missing completely)

NO ENGLISH NO SALE

I seriously wonder how these companies can justify to their shareholders denying me the purchase of these items.

 

[bmustaf]

Quite interesting to hear this pro-consumer/choice/free access tune being sung around Apple TV when if there is any remote possibility that any digital purchase goes outside the Apple Pay, App Store 30% cut, etc systems Apple is the king of the walled garden...no consumer choice there!

(Again, this does not relate to sale of physical goods through app store apps which is relatively open)

 

[Casiotone]

Really, you're going to bring up the App Store as an example? On iOS, and tVOS and watchOS by extension, you cannot in fact buy "whatever you want", but rather only what Apple approves of. Porn, NES emulators, apps that modify the system, apps that run in the background — there's all sorts of limitations to what gets allowed in the App Store, and the Apple-sanctioned ways to install something without the App Store are limited to special cases like enterprises and developers.

This is not true anymore. Since Xcode 7 anyone with Mac (that can run Xcode 7) can now compile and install apps on their iOS/tvOS device without a developer account, and without having to jailbrake.

For example there's an easy to compile NES/SNES/GBA/Genesis emulator called Provenance that can be installed on iOS and Apple TV without a developer account.

 

[iMember]

You're out of your damn mind.
Alias was on the Marvel MAX imprint, she dropped f bombs constantly, it showed her laying on her tummy getting anal from her bf, Mr. Cage, etc.
You are literally insane if that stuff is "PG" to you.
You simply do NOT know what you're talking about.
You aren't familiar with any of the comics you're talking about. Go home.
Just the fact that you are using movie terms like "rated R", whilst referring to a comic... something in my three decades of collecting I've NEVER heard a creator or fan say, speaks volumes enough.
Can't believe you haven't read Born by Garth Ennis... you should. Then you won't say silly incorrect things about Punisher.
Lol, and "antihero" had roots in the 1700's, NOT the 1970's!!!!!
Hahaha... not a single word of what you said is based in reality!!!
Antihero has NEVER meant "anti superhero". Lol, I believe the word you're looking for is "villain".
*smh & face palms all around*

So based on your opinion even Toy Story could be rated R..as long they use sex and violence? Ha ha..nope. When i say rated R..i mean more realistic approach..so the grownups will be more interested in...if not they will not buy that cra$, Luke Cage, scratch prison and scratch his sex abilities, how did he gain his powers? I'm gonna tell you how, not through realistic approach, he earned his powers just like the Pg character The Flash, also the the Watchmen are pg too, i totally forgot about Dr. Manhattan, Apocalypse from the X-Men has the same extreme powers, but unlike Dr Manhattan..his a mutant, it means he has better realistic approach. Ever since Peter Parker became SpiderMan, they have been more than one thosand of accidents, wich we grownups think its stupid..to much Deja vu there!

WTF? Slap back, I dint invent the f$$$ing word, i just told you what it means! and the purpose of using that word, also wouldn't a villain mean antipeople and superhero - antivillain, without a villain and superhero, a superhero and antihero wouldn't exist. I think your referring to neutrality, those are not good guys..they only care about themselves.
There are no longer 2 types of personalities..they are 3, but antihero word is still getting you confused..you can always use the word Action-hero, it means the exact thing..but it also means "Hollywood copied Wolverine!"

 

[MrNomNoms]

As a non-American what frustrates me is that the likes of HBO could make so much money if they sold directly to the customer - I'd be more than happy to pay for a subscription direct to HBO to allow me to watch their content on my Apple TV but alas it appears that American based businesses haven't cottoned onto the idea that there is a big wide world outside of the US with consumers that are willing and able to purchase goods and services.

 

[witchkitten]

It really doesn't make sense from either side for Amazon Instant Video not to be on Apple TV. There are reasons why both companies should want the app on Apple TV and why they shouldn't. If Amazon was on the Apple TV then Apple would potentially lose some video rentals and sales to Amazon, but in exchange they would gain more Apple TV customers. I held out on buying an Apple TV because they didn't have the Amazon App and would have purchased a Roku had I not cut the cord on Cable around the time HBO Go came exclusively to the Apple TV.

By having Amazon on Apple TV Amazon might not sell as many Amazon Fire TVs but they would gain more movie/TV rentals and sales. If Amazon was intent on increasing hardware sales, why allow their app on Roku, gaming consoles, Smart TVs and Blu-Ray players? If Apple wanted to monopolize video sales, why would they allow the Amazon App on their iOS devices or offer a feature like Airplay? The 30% cut argument makes sense except that Amazon already offers a workaround for iOS devices and I see no reason why they couldn't use it on the Apple TV, unless Apple has some policy that prevents them.

I'm guessing both companies are at fault for the absence of Amazon Instant Video on Apple TV. There are some big egos on both sides and in the end they're probably both hurting their own profit margins just not by enough to make a change. Apple should reexamine their 30% cut and Amazon should offer their app with the workaround in the meantime.

 

[aaronhead14]

Well, I want to buy a Mac Pro that isn't as tiny as a pinhead--one that I can actually customize and upgrade year after year.

 

[zakarhino]

Amazon Fire and Androids aren't the only way to be able to watch Amazon Prime videos. There are plenty of solutions for this:
AirPlay to Apple TV from a Mac or iOS device.
Many smart TVs have the App, as well as PS3 or any other console out there and BluRay players too.

If you want to view Amazon Prime content you can airplay it to your ATV or just buy a Roku. Your not forced into a Fire tv at all I have to say if ATV had a Amazon app it would be a no brainer, as it is now, Im getting a Roku 3. It has everything ATV has plus Amazon.
By the way....How's Simpson?

Ordinarily I would agree but the "use AirPlay" or "get a Roku instead" logic just doesn't sit right with me. If we're airplaying everything from an iPhone app why not go a step further and say we can just airplay all content. No need for apple TVs upgrades, no need for anything -- just stick in in a Chromecast ($20 or something) or an old Apple TV ($99 right?) and we're good to go for years on end because both of those devices support AirPlay/Casting.

So why aren't we all airplaying content from other devices? Why are people such as myself buying ATV4s to do the same thing our previous ATVs/FireTVs/Chromecasts and so on did prior? It's because we (well, at least I) want a better UX. Apple's tvOS is beautiful and works well despite a couple of simple and basic features missing. It makes sense that people would want an Apple TV because the device's purpose is to deliver a rich media exploration/consumption platform on the big screen. The problem I have with the FireTV/Roku is that although they both have great features, the UX itself sucks; it's not as smooth, luxurious or as simple as Apple's.

 

[CFreymarc]

Cue said the new Apple TV could support whole cable packages from content providers such as Comcast, but he refused to elaborate much further, beyond alluding that Apple wants customers to be "able to buy whatever they want, however they want."

Suddenly a bunch of media accountants and CFOs cringed thinking about all the reports needed to handle multiple purchasing options.

 

[Kebabselector]

it appears that American based businesses haven't cottoned onto the idea that there is a big wide world outside of the US with consumers that are willing and able to purchase goods and services.

I think they have, the problem at the moment is content is most likely on an exclusive contract with your regional Satellite or Cable provider. Maybe in a few years when contracts are renewed they'll start to offer a streaming / on demand service.