You are grossly twisting the original point. It was not that the AW is a flop. I have not only never said that if you go back to my pre-launch posts I was a huge supporter of the concept. I own an AW, wear it almost daily. So lets just get that off the table. Also Apple is not Amazon or Microsoft or any other company Apple is Apple. I am comparing Apple with Apple. Those other companies have a different history so its not relevant how they present information compared to Apple. It's just a way for you to confuse the issue.
The point I am making, the only point, is that Tim Cook is hiding the numbers. Never before on a major iDevice has Apple not released sales numbers. Not the iPhone, not the iPad. Even on services like iTunes and it's cloud platforms (iTools, .Mac, .Me, iCloud), and just now, Apple Music, it's released user #s. This is the first time Apple hasn't released numbers on a major product (marketing wise, even if it's buried in a BS category). And no, as an investor I am not going to take the CEO's word on something. Maybe you are OK with that, but you see how shareholders of, say, Enron, Lehman Bros., Bear Stearns, faired with trusting the "we are happy where we are" line.