They're Edition owners. They're either happy already or they don't care.
Happy?
it's useful for being more than a watch. Other than that it's just a device.
it takes more than a material thing to make me happy. like getting a puppy or a beautiful weather or a starry sky or a nice dinner with the family or passing an exam lol
When I meant "happy," I was already inferring to their entire lifestyle in general. If they can afford an Edition, they're likely already happy in life by being able to afford the finer, as well as simpler, things in life without having as much to worry about, or worrying a lot less than most of us.