The following is not to justify but simply to explain, since you asked why 3 times.
Many would also say:
“Why why why $1200 for a phone? All I can say is you are paying for the brand and Apple really appreciates you

”
Do you own an iPhone X? Did you pay 2-3 times what many excellent smartphones cost these days? Even 6 times as much as some quality low budget phones? I’m guessing you did. I did too. And for something we’ll likely only use a year or two. Why?
The answer is that a product is worth whatever someone is willing to pay for it and different people are willing to pay for different things based on what they enjoy and what their priorities are.
I too review cases (YouTube channel: TECH-FIGHTER) and I’ve tried tons of cases for countless phones. Some are great for the low budget they are and some are horrible even at a high price point. For example, I have 2 Apple Folio Cases in front of me and Apple sells them for $100! And let me tell you, in my opinion, they are straight up garbage and I’ll be returning them. Yet I’m sure some people really love them. Element Case produces some of the best, if not the best, cases I have ever laid hands especially on the high end even though they aren’t exempt from bombing at times too (ie RollCage).
At any rate, much like a large percentage of the world would think $1200 for a phone is ludicrous, a large percentage will likely think the same of this Element Case but in a way that may actually be part of its appeal. Anyway, as you said, to each their own.