Elevation Lab Releases Lightning Adapter for Popular iPhone Dock

Discussion in 'iOS Blog Discussion' started by MacRumors, Nov 14, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001
  2. sesnir macrumors 6502

    Sep 21, 2008
    It certainly looks good, but it's way too expensive for a dock imo.
  3. LimeiBook86 macrumors 604


    May 4, 2002
    Go Vegan
    It's nice to see that all you need is a new cable holder (and cable) for the iPhone 5 to work with the dock. They could have easily told you to buy a brand new dock. Smart move. :)
  4. Elvin77 macrumors newbie

    May 10, 2010
    $89 for a dock?

    Doesn't anyone else find that to be a bit insane?
  5. DrJohnnyN macrumors 6502a


    Jan 27, 2010
  6. Glassed Silver macrumors 68020

    Glassed Silver

    Mar 10, 2007
    Kassel, Germany
    89 USD for a flipping dock and not even the cable is supplied?

    Now I know why they can't supply the cable, but I'm really mocking the price here...

    Glassed Silver:mac
  7. CarlJ macrumors 68020


    Feb 23, 2004
    San Diego, CA, USA
    It's spendy because it's a solid block of CNC-machined aluminum. Won't leap off the desk when you pick up the phone (even when connected via old-school 30-pin connector). Was a very popular Kickstarter project.
  8. Smileyboy macrumors 65816


    Aug 6, 2008
  9. bigcat318 macrumors 6502

    Dec 25, 2007
    Yes, quite insane.
  10. Smileyboy macrumors 65816


    Aug 6, 2008
    Which part?:D
  11. pgiguere1 macrumors 68020


    May 28, 2009
    Montreal, Canada
    The only thing insane is that there's still no freaking approved iPhone 5 dock that you can buy right now, 2 months after launch.

    These guys could charge as much they want for it, there's no competition.

    Also, these guys are a small startup designing and manufacturing docks in the US from CNC machined solid aluminium.

    Their margins are undoubtedly proportionally lower than those of these well-known brands who will sell you mass-produced plastic-molded docks made in China for around $30.
  12. fruitpunch.ben macrumors 6502a


    Sep 16, 2008
    Surrey, BC
    Does anyone know if audio out will be possible either with the iPhone 5 dock or the new adaptor? I am happy just to plug in my own 3.5mm cable, but i'm not sure if that will work
  13. daneoni macrumors G4


    Mar 24, 2006
    lol...$89 for a dock? i'd rather put the phone on the floor whilst it's charging.
  14. ghostface147 macrumors 68020


    May 28, 2008
    89 bucks for a dock is insane. Apple only charged about 30 bucks for theirs I think.
  15. Kaibelf Suspended


    Apr 29, 2009
    Chicago, IL
    Depends. I mean, to some, it's just a piece of colored machined metal. To others, it's a decorative accent piece. After all, isn't $1000 too much for a stuffed bag of polyester and feathers? Some colored oil on fabric sells for tens of thousands of dollars. How about a bunch of animal skins stitched together by cotton? Is that really worth hundreds? Yet people still buy beds, paintings, and leather coats.
  16. mr.johnnyboy macrumors newbie

    Oct 13, 2011
    That is a joke!

    What's so nice about it? Rather wait for another 2 months than pay $100 for that!
  17. charliex5 macrumors regular

    Jun 27, 2008
    Seattle, WA
    YES! Appreciation of craft and thoughtfulness in design is something I thought I'd see more of on an Apple forum.

    Nope. It seems to all boil down to price. Bring on the cheap plastic crap!
  18. OldSchoolMacGuy Suspended


    Jul 10, 2008
    Price is crazy. I can get a membership at The Mill and a chunk of aluminum and make them myself for less.
  19. bigcat318 macrumors 6502

    Dec 25, 2007
    Wow the marketing teams really got to you. Decorative accent piece lol
  20. 8CoreWhore macrumors 68020


    Jan 17, 2008
    Big D
    It kills the optical-out feature for those docks

    I ordered one of these several days ago. Minutes later I realized it doesn't support the docks that have the optical-out feature. I immediately emailed them to cancel the order. I still haven't back from them on that, instead, they sent me an email that my order shipped. I looked at the tracking info - and it turns out it refers to the dock that shipped several months ago.

    Good luck dealing with them.

  21. CarlJ macrumors 68020


    Feb 23, 2004
    San Diego, CA, USA
    I think many people are missing the point -- this article isn't saying "hey, a new dock has been announced for the iPhone 5, so if you've been waiting for an iPhone 5 dock, here you go", rather it's saying "Elevation Labs, makers of a really expensive custom iPhone dock that was wildly popular on Kickstarter, have announced an adaptor to allow their existing dock to be used with the iPhone 5; this should be popular with their existing customers - oh, and you can also buy the dock along with the new adapter (for a very high price) if you feel so inclined."

    They set out to build the Rolls Royce of docks for the iPhone 4, and largely achieved that, then Apple surprised everyone by changing the dock connector after a decade of sameness, and shortly after Elevation Labs got all those Kickstarted docks out the door. If you want a super-high-end dock, this is for you, if you'd rather put your phone on the floor/desk/ceiling (or in a not-yet-shipping cheaper dock), nobody's twisting your arm to buy one. To finish the analogy, people don't normally get all worked up merely because luxury cars exist.
  22. bigcat318 macrumors 6502

    Dec 25, 2007
    Luxury phone dock. The term luxury is thrown around way too often.
  23. mrgraff macrumors 6502a


    Apr 18, 2010
    To be fair, in addition to your clarification, it does say that too:

    "The company is also selling an $89 redesigned dock that is specifically designed for the iPhone 5."

    And seriously, $89 is too much.
  24. tmanto02 macrumors 65816


    Jun 5, 2011
    I have always been a fan of the Elevation Dock! The solid steel design and one hand dock/undock is great! However I think I will wait until a proper Elevation Dock for iPhone 5 comes out.

    Maybe by then I would have saved up enough :p
  25. CarlJ macrumors 68020


    Feb 23, 2004
    San Diego, CA, USA
    Noted. Though to be fair, the article gets it wrong when it says "specifically designed for the iPhone 5" -- go look at the page linked in that sentence, and you won't find that text, instead you'll see their iPhone 4 dock with the same red iPhone 5 Lightning adapter inserted, and under that picture, the wording, "Lightning mount. Your cord fits securely inside the dock with our all-metal Lightning Adapter." So, I stand by my wording of, "oh, and you can also buy the dock along with the new adapter (for a very high price)".

    Debate whether the price is reasonable all you want. I'm just trying to point out that a) the article was really about the availability of the adapter, not advertising a new dock, and b) they set out to make an expensive "cost-no-object" dock, and found an audience -- they got over 12K backers on Kickstarter (was kind of a sensation at the time, raised $1.4M of their $75K goal). To fault a Ferrari for being too expensive for practical around-town use is to miss the point of a Ferrari.

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