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macrumors bot
Original poster
Apr 12, 2001

Apple has cut back on its Twitter advertising, according to Twitter CEO Elon Musk. In a tweet, Musk said that Apple has "mostly stopped" its Twitter ads, asking if Apple hates "free speech."


Musk went on to publish a poll asking if Apple should "publish all censorship actions" taken that impact customers and he began retweeting content from companies that Apple has had moderation discussions with. He also retweeted the 1984 parody video from Epic Games that suggested Apple has an App Store monopoly.

Since Musk took over Twitter, advertisers have been pulling back on Twitter-based ad campaigns because of Musk's approach to moderation and the re-enabling of previously suspended and banned accounts, such as that of former U.S. President Donald Trump.

Musk eliminated more than half of Twitter employees over the course of the last few weeks, including many who handled policy creation and content moderation. This has caused issues with advertisers, especially after the bungled launch of the $8 Twitter Blue subscription that included account verification. Twitter users quickly learned they could pay $8 to impersonate high-profile accounts and companies, leading to chaos on the platform.

Last week, nonprofit organization Media Matters released a report suggesting Twitter has lost half of its top 100 advertisers. These advertisers spent $2 billion in 2020 and more than $750 million in 2022, so Twitter is facing notable losses in ad revenue. Companies like AT&T, CNN, Dell, Allstate, DirecTV, HP, Nestle, Coca-Cola, Verizon, General Mills, Volkswagen, Wells Fargo, and others are no longer running Twitter ads.

Musk has attempted to persuade advertisers to remain on the platform, going as far as personally calling the CEOs of some brands, according to Financial Times. Musk has been "berating" companies that have pulled out of Twitter ads, leading some to reduce spending to a bare minimum to "avoid further confrontation" with Musk, who has been championing "free speech" and "civil debate" on the platform.

Apple App Store chief Phil Schiller deactivated his Twitter account following Musk's takeover, a signal that Apple executives are not pleased with the direction that Twitter is heading, which could lead to additional clashes over moderation in the future. Last Friday, Musk commented on Apple's App Store policies, giving some insight into what might happen if content on Twitter grows problematic. Musk has confirmed that Apple is "making moderation demands" and has threatened to "withhold Twitter from its App Store."

Should Twitter get to the point where its lack of moderation causes Apple and Google to remove it from their stores, Musk said that he will "make an alternative phone." He said that it hopes "it does not come to that," but will do so if there is "no other choice."

Article Link: Elon Musk Claims Apple Has 'Mostly Stopped' Offering Ads on Twitter and Is Making Moderation Demands
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macrumors 68020
Jun 19, 2014
Musk keeps on doing his best drunk uncle at the holidays impression.

You can have your platform and whatever rules about speech you want. Why is Apple or any other company required to advertise on it? That's not what free speech means at all, you bloviating pile of gas.


macrumors 6502a
May 3, 2009
London, UK
Go on then, Microsoft and Amazon failed, and Facebook never even tried to bring one to market, despite it being the obvious move.

You’ve clearly got the business acumen* so let’s see how much of your dad’s emerald mine money you can evaporate on a phone.

Oh and, in case anyone is daft enough to think it wasn’t, not spending on advertising with a platform is absolutely a choice a company is free to make.

*of a bowl of clam chowder.


Aug 29, 2011
He's getting so frazzled knowing his $44 billion investment is becoming more worthless by the minute, so he lashes out like an abusive partner.

He needs to learn than the countless sycophants in his replies are not the entirety of Twitter, or the world. He's in his own bubble of yes-men and dumb guys who think he should be worshipped. So he tweets stupid stuff like this but all he sees is "Yes, Elon!" and "You tell them" and "We stand by you".


macrumors 68020
Dec 30, 2006
This is the funniest escalation in the whole Twitter saga IMO. Only idiots were crying about freedom of speech when Parler was in the spotlight. Now that Twitter is bound to have similar issues as Parler, they’ve re-emerged in the form of Elon fans.

I would love to see Elon’s attempt at a phone, as he threatened to make.


macrumors 603
Feb 5, 2009
Let’s be real. The left doesn’t like any speech that disagrees with their viewpoint and they want to shut it down.
Care to elaborate? While this story was posted in the political news section, no where in the article are the political sides of "left" or "right" mentioned. No one is telling anyone to shut anything down here. Trying to understand your comment and its relevancy here.


macrumors 6502a
Oct 1, 2015
Apple does a lot of business with China. It’s no surprise they don’t like free speech.

Musk is showing us just how much corporations control our thoughts. He’s risking his wealth and status to do so. I didnt have strong opinions about him before he bought Twitter. But he is really impressing me with his dedication to free speech.
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