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Apple has "fully resumed" advertising on the Twitter social network, Twitter CEO Elon Musk said today during a two-hour Twitter Spaces chat highlighted by Bloomberg. Musk also confirmed that Apple is Twitter's largest advertiser.

Twitter-Feature.jpg

Just five days ago, Musk accused Apple of hating "free speech," "making moderation demands," and ceasing ad spending, causing a slew of press coverage about a potential battle brewing between Apple and Twitter. Musk publicly claimed that Apple had "mostly stopped" offering ads on Twitter and that it had also threatened to "withhold Twitter from its App Store."

Then, two days after making those statements, Musk met with Apple CEO Tim Cook, and ended up reversing course. After the meeting, Musk said that there had actually been a "misunderstanding" about Twitter potentially being removed from the App Store, and Cook "was clear that Apple never considered doing so."

Musk said that Cook had shown him around Apple Park and that the two had a "good conversation," which apparently led to Apple resuming its Twitter ads. Apple had not confirmed that it had stopped ad spending on Twitter, nor has it said anything about Musk's comments today. Following the Twitter Space discussion, Musk tweeted to "thank advertisers for returning to Twitter."

Apple is consistently one of Twitter's top advertisers, and the ad spending reportedly exceeds $100 million annually.

Article Link: Elon Musk Says Apple Has 'Fully Resumed' Advertising on Twitter
 

zakarhino

Contributor
Sep 13, 2014
2,435
6,563
Did anyone really believe Apple would pull Twitter from the app store? Elon already made it clear the whole 'retvrn to free speech' thing is a marketing farce well before the 'Apple will pull twitter' narrative started. It seems more like Elon propagated the ''''rumor'''' to reinforce his underdog narrative that has helped bulletproof him and his ventures for a long time now.

Elon is at best business as usual for content moderation and at worse going to crack down on dissenters even more than the old Twitter team. Meeting with Macron and constantly harping about "we're gonna make both the far left and far right upset!" was enough of an indication and the advertisers know that.

Twitter ads aren't going anywhere.
 
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So that’s all it took a simple meeting?

Does that mean Phill Schiller is going to re-activate his Twitter account again?

Also, wondering if Tim Cook is paying an $8 fee for having a blue star. 🤨

 
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Did anyone really believe Apple would pull Twitter from the app store? Elon already made it clear the whole 'retvrn to free speech' thing is a marketing farce well before the 'Apple will pull twitter' narrative started. It seems more like Elon propagated the ''''rumor'''' to reinforce his underdog narrative that has helped bulletproof him and his ventures for a long time now.

Elon is at best business as usual for content moderation and at worse going to crack down on dissenters even more than the old Twitter team. Meeting with Macron and constantly harping about "we're gonna make both the far left and far right upset!" was enough of an indication and the advertisers know that. Twitter ads aren't going anywhere.
Apple needs Twitter for advertisements, product announcements, Apple product news, and such, and Twitter needs Apple for money stream.
 

russell_314

macrumors 603
Feb 10, 2019
6,008
8,883
USA
Glad to hear that Apple came back to their senses. Supporting free speech for everyone is more important than making the elite comfortable.
Well, I’m sure they’re not happy with it. If they pulled Twitter from the App Store, it would have led to hearings in Congress. Apple is already under a lot of pressure due to their business practices from multiple governments so they don’t want additional negative attention. They’re trying to ride the 30% App Store train for as long as they can.
 

zakarhino

Contributor
Sep 13, 2014
2,435
6,563
Glad to hear that Apple came back to their senses. Supporting free speech for everyone is more important than making the elite comfortable.

Elon is not going to support free speech for everyone, and the elite (i.e the same people that helped finance his Twitter purchase in the first place) have zero issue with practically anything Elon has said/done since talking about purchasing twitter in the first place. Anyone who thinks Elon is some anti-establishment icon needs to re-evaluate.

In fact the elite probably love Elon's twitter more than Jack's twitter! Think about it: Elon's twitter can double down on anti-democratic practices whilst avoiding accusations of being "Big Tech" because Elon has distinguished himself from it as a whole. Once people start complaining about something he does he can simply roll out the "XYZ people are trying to bring me down because I'm going against the establishment!!!" excuse and his supporters will line up to defend him.

A mega pentagon contractor and professional banker is not going to "make the elite uncomfortable" lol
 
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canadianreader

macrumors 65816
Sep 24, 2014
1,102
3,057
So that’s all it took a simple meeting?

Does that mean Phill Schiller is going to re-activate his Twitter account again?

Also, wondering if Tim Cook is paying an $8 fee for having a blue star. 🤨


Musk is a major influencer with millions of followers many of whom are CEOs that use iPhones, Macs and Apple services for their everyday business. Big tech companies being at war with Musk could hurt their business, at least in the short term. Bottom line they need clicks to sell more products. We, normal people are caught in the crossfire.
 

russell_314

macrumors 603
Feb 10, 2019
6,008
8,883
USA
Have you seen this video posted earlier today. It's wild out there.

Tim isn’t dumb enough to fall for that trap. He’s a businessman and I’m sure he’s not happy with what’s going on but when it comes down to it, his job is to keep Apple doing well.

The same people that criticize Apple for human rights are likely buying clothes made by children in some terrible sweatshop. Of course you can buy properly made clothes by union workers but then you’re going to be spending significantly more money. Then it would come down to well do I buy some great clothes made by union workers and not have money for groceries or buy the clothes made in a sweatshop. In the end, just like Tim most people are going to do what’s best for their family.

No, it’s not a good situation but it’s reality
 

zakarhino

Contributor
Sep 13, 2014
2,435
6,563
Great now unban the thousands of conservatives that they tried to silence

He'll unban a few of them like he already has to get the average 'right winger' into trusting him more and he'll ban Ye/a few others to get the average 'left winger' into thinking he's being balanced but that's about the extent of it. He won't unban links to *certain* websites that publish leaked information on police corruption for example. During the initial period of the Ukraine crisis he said "Sorry to be a free speech absolutist" but has completely flipped the script after buying Twitter. There's nothing 'free speech absolutist' about Musk's Twitter at all. Letting a few milquetoast conservatives back onto the platform means jack all, it's probably just part of his playbook to promote DeSantis (globalist neocon war hawk).
 
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