Looking forward to seeing this car, hopefully it will be "affordable" though even for the most die hard fans who can afford apple products, may never be able to afford this one.
Apple may have plans to make a car that is "disruptive". In other words it will change the way the car market works. For example, just maybe Apple will not sell their cars to individuals. Perhaps they are starting a car-share company. This is where you pay a monthly fee then get to use any of the cars. Think of it like you pay $350 a month then get unlimited use of Uber. You would never need to own a car. But what if Apple supplies "Ubers" but with no driver. The car drives itself. What would you pay per month to buy into as-neededuse of a self driving car? It might be a very low fee because the car would be shared between many people. Actually a shared self driving car is better then owning one because You WOULD NEVER HAVE To PARK it. Apple could solve the parking problem. Today many people who own cars might use a taxi (or Uber) just so they don't have to park. This happens in many big cities.
I REALLY hope Apple has a very different business model then selling cars. Renting them by the hour or many even they only sell to Taxi companies? They need to do something very different for this is even make sense.
From a bussenis point of view selling shares in a shared car service is a good idea for Apple. They could start small in a small city like San Fransisco, then as they build more and more cars they expand their service area until they cover the entire world.
Tesla took the other approach and I think Apple might not want to compete directly with Telsa. Tessa's problem is there are a limited number of people who can afford their product. But a car-share service is affordable to even students and might even be cheaper then owning a car. The potential market is HUGE. And Apple would not have to ever sell even one car.