MarkCollette said:
There's a simple rule in marketing: sell people what they want. The pro line should be what pro people want, and the consumer line should be what sonsumers want. That means not keeping the consumer line down to save the pro line. I personally think that everyone else's suggestion of duals for pros and singles for consumers is a sufficient compromise, as long as the clock rates are as high as possible for both.
But, to push my point even further, if for some reason consumers wanted the same specs as pros, then they should have the same specs. Give people what they want. If for some neurotic reason you really really need to separate lines, than differentiate by style, software bundles, system support contracts, etc.
Obviously there are price point differences between consumer and pros, but if the consumer price point fits with a high end chip, then don't down clock it for some self-defeating reasons.
I agree, give the people what they want and stop playing daddy with the damn marketing.
There are plenty of ways to diffrentiate lines other than the processor. Dual vs. single, expansion slots, RAM expanability, video cards, FireWire 800, bundled software, tower vs. AIO.
I just got my Apple 10K in the mail today for the fical year ending Sept. 2003. (Note- that means PM G5 sales are not reflected here) Man, their sales numbers are dismal. Aside of the PB (unit sales up 69% 2003 vs. 2002), all other computers were way down. Here are the numbers
Numbers are unit sales in thousands for 2003, 2002 and 2001 respectively.
PowerMacs (includes severs), 667, 766, 937
PowerBooks, 604, 357, 346
iMacs (includes eMacs), 1094, 1301, 1208
iBook, 647, 677, 596
Total unit sales were down 3% for 2003
You can interpret these any way you want but to me it screams that their desktop line ups are inadequate. The G5 addressed the PM six months ago while the iMac still languishes with almost 3 year old technology. 2001 was a pretty good year for Apple, many of those buyers are ready for an upgrade. Does Apple have what to offer them? I think not.
A 2.0 GHz or faster processor in a revamped iMac would sell like iPods.
rant over