I've been tasked with creating an Emailer for a friend (the kind you get from say Barnes & Noble). I've done some research but have yet to find out how you exactly design and implement one. It appears you use HTML so does that mean, it's general practice to create it in Photoshop and slice it up while converting it into objects? I'm not really looking to add any sections where people need to add information (probably will down the road) just maybe a simple click to be directed toward the website. Well you of course do have to be able to insert the content to be e-mailed. Any ideas where to begin? Or where to go after creating it in Photoshop. Thanks for your time and help!