Embedding ("Click to play") Quicktime?

Is anyone familiar with how to place a quicktime movie into a website that has the "Click to play" placeholder and when you click it it would load the movie?

I'm using Dreamweaver for website authoring by the way.

And can the placer be any kind of image? Let's say i like a certain frame of the clip that i'd like to select or any other random image associated with it.

Thanks in advance