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And they wonder why they get fired (and it has happened) for having the views they have!

This is the sad part. Individuals should be able to have their own viewpoints and should be able to discuss them in the public forum. Unfortunately we now live in a world where employers cowtow to social media complaints about the PRSI musings of their individual employees, we are doomed. DOOMED!

 
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That's why you never broadcast where you work when doing PERSONAL social media engagement. Even then, you need to be very careful what you say if you choose to discuss a product your job creates or promotes. Things can get hairy really quickly otherwise.
Most people are on Linkedin so it isn’t difficult to figure out where they work.
 
Sometimes these companies think when they employ you that they basically own you. I would understand if she was sharing out some trade secret or something that can hurt the Apple, but please…
Read your contract. Most salaried employees are 'owned' more or less. They are on the clock 24/7 if they are doing anything to do with their company work.

If she develops software for Apple, she's not allowed to develop software for another company without Apple approval. You can't work at an Apple Store, then give advice about Apple products on TikTok without Apple approval.
 
One of the biggest misconceptions in the US is free speech. Free speech does not mean you can say anything with no repercussions. There are limits - one of them being employment at will, along with slander and public endangerment. This person can say what they want, it doesn’t mean a company has to employ them.
 
One part of the video said that they would just use the stolen phone for parts, it did make me think because the screen / face ID cameras are serial locked? She would know that wouldn't she?
 
This is exactly the way the Wall Street parasites and vampire squids that are increasingly populating the C-Suite at Apple want things. They run the company in a culture of fear, and milk it for everything its worth, including its workplace reputation. They will use that “former reputation“ to mask the real reputation. Those parasites infiltrate the creative and innovative suites within and systematicly destroy them by sucking all the life and oxygen out of the air.

So get used to it Apple affectionado‘s - welcome to the new Apple that is designed from the Wall Street boardroom down with the culture of fear being the primary driver of motivation… check back in about 5 years to see how that worked out for them.
 
Many people seem to think her intentions should over rule the policies Apple has put into place for the overall good of the company. Her intentions are noble. She broke several policies she was very aware of. It is pretty much that simple.

The Apple media nows this will make great material for their forums as eveindenced by this thread.

Great intentions or not, she should not have done what she did. And she most definitely should not have gone public with her complaints after she received notice from Apple. Pushing Apple's back to the wall in public will not work in her favor. That was very foolish, especially for someone that says they love their job and want to stay where they are. She knows she is in trouble and does that? Does she understand the consequences for Apple in terms of policy exceptions and enforcemen? Very, very foolish. Not very smart of this woman.

Based on your comment you actually didn’t read the article or haven’t watched any of her material regarding the matter but still decided to voice your opinion. Here’s a skinny for you. She didn’t break any Apple policies or rules about social media engagement. Actually she didn’t even directly say she worked for Apple. Actually, she could have come out and said she worked for Apple and that wouldn’t have broken any rules either.

It’s more likely her manager sees her growing social media following as a complication or even a threat. Managers comment about making TikTok videos kind of suggests that. However, if it’s coming from Apple corporate it should have or more like, it would have been handled totally differently. It’s more likely the “threat” is within mangers own head and possibly personal one at that. It that case the manger is in trouble.
 
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100% in Apple's corner here. She can be a comic for all I care, inappropriate representation is inappropriate representation. Respect the culture and rules of the place you work for, especially when they do make sense.

To those people defending the TikToker, saying she gives good advice. Take a look at her other video on Apple devices. She blames the customer for almost all battery issues. She makes scrunched up faces and condescending impressions of customers, implying that they are all stupid for wasting her time. I am sure there is some truth in that people overstate their battery woes all the time, but I am even MORE sure that Apple does not want its employee to publicly assert that its customers are morons. She is a freaking loose cannon, and Apple should can her.
 
Based on your comment you actually didn’t read the article or haven’t watched any of her material regarding the matter but still decided to voice your opinion. Here’s a skinny for you. She didn’t break any Apple policies or rules about social media engagement. Actually she didn’t even directly say she worked for Apple. Actually, she could have come out and said she worked for Apple and that wouldn’t have broken any rules either.

It’s more likely her manager sees her growing social media following as a complication or even a threat. Managers comment about making TikTok videos kind of suggests that. However, if it’s coming from Apple corporate it should have or more like, it would have been handled totally differently. It’s more likely the “threat” is within mangers own head and possibly personal one at that. It that case the manger is in trouble.
That's just disingenuous. She claimed to be a certified hardware engineer for a company that likes to talk about fruit. Then goes on to post iPhone screenshots... Come on... You want to be a loose cannon, you gotta be ready to pay the price.

You CAN'T have it both way. To try to bolster your views by affiliating yourself with Apple, then cry fowl when Apple calls you out for inappropriately representing them on a public platform.

Look at her videos, her APPLE videos are doing way better than her non-Apple ones.
 
Based on your comment you actually didn’t read the article or haven’t watched any of her material regarding the matter but still decided to voice your opinion. Here’s a skinny for you. She didn’t break any Apple policies or rules about social media engagement. Actually she didn’t even directly say she worked for Apple. Actually, she could have come out and said she worked for Apple and that wouldn’t have broken any rules either.

It’s more likely her manager sees her growing social media following as a complication or even a threat. Managers comment about making TikTok videos kind of suggests that. However, if it’s coming from Apple corporate it should have or more like, it would have been handled totally differently. It’s more likely the “threat” is within mangers own head and possibly personal one at that. It that case the manger is in trouble.
And did YOU read the article and watch the videos?

"Apple's policy, however, does not limit employees from publicly identifying themselves as Apple employees but only requires them to maintain Apple's image and reputation in their online presence."

Did she maintain Apple's image and reputation? She openly berates customers for being stupid. Take a look at her other video on Apple devices. She blames the customer for almost all battery issues. She makes scrunched up faces and condescending impressions of customers. I am sure there is some truth in that people overstate their battery woes all the time, but I am even MORE sure that Apple doesn't consider this online presence flattering for their brand.
 
There is the spirit of "the law" (in this case Apple's policy) and the letter of the law. I don't think she even violated the letter of it and certainly not the spirit. What is more frightening is the number of Apple apologists I always see on these forums defending them even when they are being ******s. Consider my name: machugger. As in Mac Hugger. That's how much of a "fanboy" I used to consider myself. The behavior of Apple corporate on so many things like this has slowly turned my stomach over the years. Apple (and its evangelists - including me) were far more likable when they were hungry. The software initially made me fall in love, the amazing hardware is holding me (by a thread) but man, am I getting tired of holding my nose to cover the stench.
 
It wasn’t even a week ago that we saw a similar story on here about Apple having hired popular Youtuber Mark Rober & then management reacting with hostility when it was discovered that, the horror, he still made YouTube videos for the kids on his own time. Sure looks like little has improved since the Jobs era in terms of dysfunctional management.
 
Her mistake was mentioning that she worked for Apple. After that everything she says is a testimony from someone working at Apple and therefore a public statement by an Apple employee that may be quoted by all kinds of media and websites like that one. That is a nogo for any company. It also is bad practise to monetize the fact that you work at Apple that way.

However she did not damage Apple in any way. Finally a public statement from an Apple employee that does not either feel like a robot or a serial killer. Apple needs people like that in its keynotes.
 
This is the sad part. Individuals should be able to have their own viewpoints and should be able to discuss them in the public forum. Unfortunately we now live in a world where employers cowtow to social media complaints about the PRSI musings of their individual employees, we are doomed. DOOMED!

What on earth are you talking about? She HAS her own viewpoints and she HAS the ability to discuss them in the public forum. She crossed the line when she announced she was an Apple employee which meant to many that she was speaking in an official capacity for Apple. That’s the issue here.
 
Company policies regarding social media when social media first came about were often laughed at. It was a case of “ my social and private life are separate from company and work life so I can say and do what I want”
Until people were stupid enough to add the people and managers they worked with on Facebook and then post a status saying how terrible their job was and they would get warnings or dismissed from the company entirely.
We had a few scandals at the company I worked for which made the news and people often blindly shared articles about it on their feed from all the news companies discussing it and the next morning these individuals would be drafted in to get a written warning.
It depends on who you work for and who your management is. I’ve worked with some great managers who would let things slide and just have a private word with you if anything went down, whereas some managers would follow the book and be complete corporate tossers who lived and breathed the company policies yet half of them never adhered to them themselves.
i imagine a company like Apple however wants to remain as squeaky clean as possible. If one staff member starts posting videos it becomes a trend and they all do it, irrespective of topic. If she was just discussing things then that’s fair enough but her contract may be against that altogether and if that’s the case it’s her own fault for not reading said contract. Having said that I hope she doesn’t lose her job and management deal with it fairly , in this day and age though even breathing wrong can get you the sack
Agreed. It's pretty easy to keep your personal feelings to a small group of friends on social media and not say anything to disparage your company. The problem is a lot of people are "like driven" and only do or say things on social media to get attention. That's where the problems start.
 
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This is the sad part. Individuals should be able to have their own viewpoints and should be able to discuss them in the public forum. Unfortunately we now live in a world where employers cowtow to social media complaints about the PRSI musings of their individual employees, we are doomed. DOOMED!
They can have their own view points. Just be wary to not share info that the public doesn’t know or connect yourself to the employer. You should simply never speak on behalf of the employer indirectly/directly if you were not hired to do so for your own legal protection
 
Her mistake was mentioning that she worked for Apple. After that everything she says is a testimony from someone working at Apple and therefore a public statement by an Apple employee that may be quoted by all kinds of media and websites like that one. That is a nogo for any company. It also is bad practise to monetize the fact that you work at Apple that way.

However she did not damage Apple in any way. Finally a public statement from an Apple employee that does not either feel like a robot or a serial killer. Apple needs people like that in its keynotes.
No, Apple does not need people like her in its keynotes. She’s a loose cannon who thinks she can speak for Apple any time she wants to and that’s a PR disaster waiting to happen.
 
Not sure what to think of this. I’ve watched her videos and whilst she does give solid advice that toes the company line, she’s also quite disparaging of Apple customers.

It also appears that she is too direct in her thinly veiled attempt at disguising her employer. She says it to give herself credibility but it could be misconstrued as representation. I’m guessing this is what the companies major issue is.

Either way, it seems expressing public opinions about your employers products on social media is not always appreciated by the employer. I highly doubt the way she has publicly defended herself has endeared her to Apple either.
 
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What on earth are you talking about?

Wow, calm down. I was speaking to the obviously related and larger problem of people who email employers to complain about the social media postings of their employees.

Of course this case is different because this individual alluded to being an Apple employee an then offered "tech advice" which is probably outside of their assigned job duites.
 
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