And you, on the other hand, have exactly the kind of histrionic reaction typical of forums. You've got half the story and you're furious. Not only that but you're making comparisons to something that's completely unrelated simply because the Start Trek thing also annoyed you. In which sense I guess it is "really no different" because both give you a springboard to get angry. Oh well. Welcome to the internet.
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Employee Claims Apple Has Threatened Termination Over Viral TikTok Video
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Apple has a brand to protect. If they wanted to ensure that technical tips were provided, then they’d want them correct and presented in a consistent manner. Imagine hundreds of Apple employees on TikTok providing tech tips, and some of them are wrong or presented in confusing ways…. It doesn’t represent the Apple brand very well. She didn’t need to allude to being an Apple employee at all to provide the tips to the viewers, but she did so to give herself more authority…. Using Apple’s brand in a way they don’t need to appreciate.
P.S. It’s immature and silly to say she didn’t identify herself as working for Apple… the hint was obvious.
P.S. It’s immature and silly to say she didn’t identify herself as working for Apple… the hint was obvious.
I sympathize but if she just complied with the request and took it down this would be over, but instead she is pushing back, going public and now is really at risk for being let go as I'm sure all of this runs rough shod over all kinds of rules Apple likely made her sign when she started the job. All for Tik Tok fame. Ugh.
exactly. I work for a major corporation that is well known nationally and we are expressly forbidden for discussing anything regarding the company in public and certainly not providing online support because they want that to be a unified and consistent PR and customer service front (and they have a huge department of each.) I absolutely would expect to get in trouble and if repeated, fired, if I "represented" my company online to provide support which is not in my job description or specific training.
Entitlement society. She wanted attention on TikTok and got it, now she will lose a six figure job at apple because she needed to be the shiniest snowflake.
I am a former Apple employee, worked as a "Lead Genius" for a number of years. Apple had a very clear policy concerning what you could and could not do outside of work in relation to Apple. You were warned not to post to anything on the internet identifying yourself as an Apple employee as well doing work related to your work at Apple outside of Apple. I once got into some hot water as a neighbor of mine came into one of the stores and brag about me helping her (which was basically answering some Mac related questions) and I was called in by management who thought I was doing support work outside of Apple. So basically, to be on the safe side, employees pretty much did not post things Apple related on the web when you were an employee. They are HIGHLY protective of their brand and their feeling was, if you post something and identify yourself as an employee, you are representing the brand and you are not allowed to do that. I seriously doubt that policy has changed. Apple had certain rules you were best not to cross.
Sounds like Apple is seeking for another class action lawsuit with a $30 Million settlement 🤣
Except, of course, the litany of Apple engineers on Twitter — openly as Apple employees — who interact with customers regularly.
Bingo. As a former Apple employee I can tell you that what she could and should have done was to direct the victim to Apple support.
Really, do you live in Stalinist Russia or somewhere that similarly doesn't allow you any personal/private life? People don't 'represent' a company if they aren't actually 'on company time' or specifically representing the company at some event.
The advice she gave WAS/IS Apple customer service advice. Don't remove the iPhone for the Apple ID. The only risk of the 'advice going wrong' is not following it.
So, we should only hire attractive, well spoken, relatable ppl at all times? So, probably 99% of the population would be unemployed by your 'standards'.
I watched about 5 seconds of the TikTok video. The young lady seems hyperanimated. It was painful to watch. Is that sort of animation a social media thing? It doesn't seem healthy to me.
I don’t know when it happened exactly but apparently right now everyone gets all information from TikTok. So, CCP mission accomplished I guess.
But yeah, she didn’t have to mention that she works for Apple. And her Apple handler didn’t have to react so badly. But this is yet another sign that Apple has gone full corporate.
I don’t want to hear any more rhetoric from them about here’s to the crazy ones, think different, etc. Not just because of this incident, but that’s just straight up hypocrisy from them anymore. They are as corporate as anyone else these days.
”Sorry but if I showed even just a little bit of tolerance, we couldn’t call it a zero tolerance policy.”
You're wrong in many instances, it's ok to be wrong. It suits you.
No, it’s the way Apple corporate is. I’m not going to go more into it than that.
Maybe lets not be a careless employee and let out who I work for, or better yet, did she sign anything with the Company that she was employed by regarding statements about said company? I haven't seen anything that says she did or didn't... so at this point we don't know. But it would surprise me if there is something in her contract about stating you work for the Company...
Yes lets blame the big bad company when we only know one side of the story... Because yes, a company that has a brand to protect, is stupid and arrogant.
Apple is hired too many in the box thinkers . They have a very curated and a very complex narrative that they must maintain although they used to be more into the guerrilla marketing side of things now not so much.
They can. And they do. Take, for example, icanhazmac. I don’t know how they’re employed and don’t HAVE to know how they’re employed in order to read these words here. All I can tell is that they MAY or MAY NOT have a penchant for burnination.
She was going so well till the last 2 paragraphs.
Assumptions ahoy!
Probably won’t be employed for much longer. Though her tone about it all seems like she’s had enough of the job anyway.
These type of big companies seem to be minus craic to their staff when it comes to improv customer relations
Assumptions ahoy!
Probably won’t be employed for much longer. Though her tone about it all seems like she’s had enough of the job anyway.
These type of big companies seem to be minus craic to their staff when it comes to improv customer relations
Not surprised to see how many misogynists exist in the comment section of MacRumors. If anything, she was doing Apple a favor and should be commended for her actions, not reprimanded. This went from positive brand recognition to potentially mixed/negative. Seems like a misstep by a middle manager under pressure from a VP/Director.
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Apple’s not the only one on a high horse. This person could have, quite safely, submitted a post to someone’s blog (Or something like Medium) and laid out all the same truths. Or provided the entire story to someone else to publicize if the ultimate altruistic goal was “Helping others”! and not self promotion. However, putting the truth out THAT way wouldn’t have increased their social media clout and would not be a story that any of us would be writing about. It was a risk they took, and, if it works out in their favor, then it was a good risk.