Its not a new feature, just a lame feature. If u dont want ppl stealing info then maybe dont put it in your phone. Common sense goes a long way. Too bad apple lacks this.
I'm pretty sure Apple does know. That's why they included it. There's not a lot of common sense currently in the "wild". Many need saving from themselves...
Better yet: when you get your iPhone, just leave it in the factory default state and don’t sign into anything on it or add any contacts or any other data whatsoever. Don’t text anyone and don’t make any calls. Common sense.