Why are people talking about companies like Facebook and Google reading your messages? Do you not understand what E2EE means? Data is encrypted on your device before transit so nobody along the way can read the contents. You’re confusing something like TLS with E2EE.
Also, too bad, so sad for Google.
They were hoping Apple would add RCS using Google’s implementation of E2EE so we’d have a messaging duopoly (iMessage & Google Messages). Instead Apple said they’d work with industry standards bodies to bring E2EE to the RCS standard profile.
Google, 16 years and counting of trying (and failing) to have their own successful version of iMessage or WhatsApp.