nice logic. make the packaging smaller so it's more environmentally friendly. ...yet apple continues to release new ipods every year. what do they think is happening to the actual ipod itself which people are replacing? let's face it...with over 75% market share, the majority of new ipods being sold are going to existing ipod owners. the obvious reason for the smaller packaging is to allow apple to fit more ipods on the shelves...more environmentally friendly...LMAO.