iPhone 14 Pro Max 256GB in Deep Purple, ordered within 1-2 minutes from orders going live, ETA 16/9.
Upgrading from a 11 Pro Max (I usually upgrade every 3-4 years), bought Ink Leather Case + MagSafe Wallet (I know it's navy blue, but it's the best color still, since I love the apple leather case), and also AirPods Pro 2 w/ Memoji to upgrade from my first generation. Also pre-ordered the Shellrus sapphire screen protector, a bit expensive, but worth it IMHO being the only screen protector with a real 9H scratch resistant. I will use a cheap 5$ screen protector in the meanwhile until the shellers arrives (probably a few days after the iPhone).
Case & Wallet should arrive today (shipped & in delivery), phone on Friday 16/9 (still "preparing to ship"), AirPods w/ Memoji on 30th of September.
Debating if getting yearly w/ monthly payments AppleCare+ with theft & loss insurance, but I have 60 days to think about it so let's see. The big advantage is that I could keep the AppleCare rolling until I upgrade, even 3-4 years in.