You do realize that consumers being able to keep their devices longer leads to lower demand for new iPhones thus forcing Apple and other smartphone makers to lower prices and/or increase value/$ to incentivize consumers to buy new when they don't need to?this will cost companies extra $$$ for each model they release.
and I'm sure companies will eat the costs and totally not charge more to customers for every new product they release.
why stop there? go for free 10 year warranty for all yeah!! make companies pay for everything! throw in free accidental damage coverage too!! let's gooooo
you just played yourselves. 👏
And that no consumer demographic has endless money or will spend endless money?
Apple would gladly add another $1000 or more to all iPhone prices today if they could get away with it and didn't see sales numbers plummet as a result.
But obviously, the average iPhone and consumer at large buyer cannot pay $1999 every 2-4 years for a smartphone. Especially not when their old device is only about 10-20% slower than the latest and greatest that Apple needs you to buy before you think.
The current iPhone prices are very meticulously calculated to fit what Apple wants vs. what it thinks consumers will pay.
This argument is riducouls.
Additionally, demand for new iPhones has been artificially high since the first one launched because Apple makes it so costly and cumbersome to fix them or get a replacement at a fair price.
Furthermore, Apple further increased demand by shredding functional devices (yes, literally) for years instead of recycling them or selling them refurbished or second hand https://9to5mac.com/2024/04/18/100000-iphones-stolen-instead-of-scrapped/
What the EU is doing here will lower prices or increase value/$ of future devices while prices stay the same.
Share holders will have to accept lower profit margins while consumers get better, longer lasting products.
It's just a win for most of us.