Apple announced that they sold 50 million tracks in the first year of iTMS Europe and that they're very happy with that. In the same time period, the Register reckon that the US store sold 280 million tracks So it is because Apple still isn't as well known in Europe as it is in the US? Because they haven't particularly advertised iTMS since it opened over here and there's no incentive to try it even when you buy an iPod because you don't get a sampler here. Or because mainstream European musiclovers were a year or so behind on P2P and still don't believe in paying for music? The first fines over here for downloading music have just started to hit so many people still think it's fine. I get lots of odd looks when I say I buy my downloads.