In the last couple of years a significant amount of Premium Resellers appeared in most places. Most of these stores resemble a real Apple Store and do really good business and service. So much that there's actually no real need for an official Apple Store in The Netherlands, if you ask me.
Actually... if Apple wanted to reach more people in The Netherlands, it would be more logical to open a big store on a more accessible, geographical centered location, which Amsterdam is totally not. Of all places Amsterdam is one of the worst choices available: almost inaccessible by car. If you actually manage to get into town (traffic is a b***h) parking is beyond extremely expensive. Public transport is embarrassing slow. Plus... the part which Amsterdam is most famous for: the location is surrounded by a hotbed of violent alcoholics and addicts.