European Regulators Approve Apple's Acquisition of Shazam

Discussion in 'iOS Blog Discussion' started by MacRumors, Sep 6, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    The European Commission today announced it has approved Apple's proposed acquisition of music recognition service Shazam.


    "After thoroughly analyzing Shazam's user and music data, we found that their acquisition by Apple would not reduce competition in the digital music streaming market," said Margrethe Vestager, European Commissioner for Competition.

    The regulatory body concluded that Apple and Shazam mainly offer "complementary services" and "do not compete with each other," and that a merged Apple-Shazam entity would not adversely affect competitors in the European Union:
    The regulators were concerned that the merger could reduce choice for users of streaming music services in Europe. In particular, they were concerned that Apple might gain access to sensitive data that would allow it to directly target competitors' customers and encourage them to switch to Apple Music.

    While the Commission did not name any specific companies, Apple Music's biggest rival in Europe is Spotify, headquartered in Sweden. Shazam is currently integrated with multiple services, including Apple Music, Spotify, and Deezer.

    Apple announced its plans to acquire Shazam in December, describing the two companies as a "natural fit" with "exciting plans" ahead. In February, however, the Commission received requests from Austria, France, Iceland, Italy, Norway, Spain, and Sweden to assess the deal under European merger law.

    Shazam is a popular service that can identify the name and lyrics of songs, music videos, TV shows, and more. It has apps across iPhone, iPad, Apple Watch, iMessage, and Mac, while the service has been built into Siri since iOS 8.

    Via: Reuters

    Article Link: European Regulators Approve Apple's Acquisition of Shazam
  2. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    European Regulators making the news, this was very unexpected considering their history of making odd decisions.

    It seems they took their time to understand what this was all about.
  3. Morgenland Suspended


    May 28, 2009
    In Europe this decision had been predicted by the public.
  4. one more macrumors 6502a

    one more

    Aug 6, 2015
    It will be interesting to see how Shazam functions post-acquisition. I guess if people cannot open a shazamed track in anything but Apple Music, this will just naturally prop SoundHound, etc. to take Shazam’s current top spot as the cross-platform music ID app.
  5. tennisproha macrumors 65816

    Jun 24, 2011
    SoundHound is way better in discovery imo. Plus they have more features
  6. gigapocket1 macrumors 68000

    Mar 15, 2009
    Well... somebody is going to buy soundhound next. Probably Samsung. Trying to mimic what Apple. Something that they do best.
  7. chucker23n1 macrumors 68020


    Dec 7, 2014
    Sure, but how many people subscribe to multiple services in the first place?
  8. nwcs macrumors 68000


    Sep 21, 2009
    Amazing it took this long for discovery and a conclusion. I’m curious to see how this will enhance Apple Music.
  9. one more macrumors 6502a

    one more

    Aug 6, 2015
    Sorry for the confusion.

    I was talking about song-discovery apps (Shazam and SoundHound), which are both free for the time being. So it is just a matter of using one or the other. So I was saying that if Shazam does not allow its users to open a recognised track in Spotify, its current users might just move to another music ID app, like SoundHound. I was not saying that people will switch from one streaming service to another, even though it might encourage some. ;)
  10. velocityg4 macrumors 601


    Dec 19, 2004
    My guess would be that Apple just wants the intellectual property. They'll probably just discontinue the Shazam app and integrate it into Apple Music.
  11. cocoua macrumors regular


    May 19, 2014
    madrid, spain
    Noooo bad news very bad news for spotify users! :(

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