European Regulators to Review if Apple Acquiring Shazam Will Significantly Hurt Competition

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 6, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    The European Commission today announced it has accepted requests from Austria, France, Iceland, Italy, Norway, Spain, and Sweden to assess Apple's proposed acquisition of Shazam. The agreement is still pending approval.

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    The regulatory body will consider whether the transaction may lead to a significant adverse effect on competition in Europe:
    The European Commission didn't specify how the deal could hurt competition, but Shazam does have partnerships with European companies like Spotify that could be affected by the acquisition. However, it's standard for major acquisitions to be subject to review, so the deal may be approved of without scrutiny.

    Apple confirmed it plans to acquire Shazam in December in a statement provided to MacRumors and other publications:
    Shazam is a popular service that can identify the name and lyrics of songs, music videos, TV shows, and more. It has apps across iPhone, iPad, Apple Watch, Mac, and iMessage, while the service has been built into Siri since iOS 8. The app is also integrated with streaming music services like Apple Music.

    In September 2016, Shazam announced that its mobile apps had been downloaded more than one billion times since launching. Shazam's original iPhone app launched in 2008, and uses machine learning algorithms to identify audio clips. The app has since expanded into areas like augmented reality.

    Article Link: European Regulators to Review if Apple Acquiring Shazam Will Significantly Hurt Competition
     
  2. now i see it macrumors 68030

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  3. justperry macrumors G3

    justperry

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    What effect, the story tells no reason for what is behind it.
     
  4. LovingTeddy macrumors 65816

    LovingTeddy

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    Base on Apple and its previous purchase, we will know that Apple will stop make Android version of Shazam. Which will negatively effect competition.

    I will say though, if this transaction go through, one of the condition is that Apple will continue support Android version of Shazam.
     
  5. NightStorm macrumors 68000

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    As far as I'm aware, Apple has continued to make Apple Music (formerly Beats One) for Android available.
     
  6. Kabeyun macrumors 68000

    Kabeyun

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    Yes, but you can always use SoundHound.
     
  7. LovingTeddy macrumors 65816

    LovingTeddy

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    well. Only one of Apple application available on Android and it is directly benefiting Apple. Making Shazam available on Android makes no benefit for Apple. Therefore, Apple could stop making Shazam for Android as well.

    Think about Apple's purchase of Buddybuild. They shutdown Android support after the acquisition. Same thing could happen to Shazam as well
     
  8. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    There are other options out there such as Soundhound.
     
  9. ersan191, Feb 6, 2018
    Last edited: Feb 6, 2018

    ersan191 macrumors 65816

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    Spoiler alert: No, it won't significantly hurt competition.

    It's going to continue to identify songs, not having a button to open the song in Spotify afterwards is not exactly an international antitrust crisis.
     
  10. thisisnotmyname macrumors 68000

    thisisnotmyname

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    competition in the important industry of naming that tune. Quick, someone name a competitor to Shazam today! :p
     
  11. FelixDerKater Contributor

    FelixDerKater

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    It could become fully integrated and not exist as an independent app.
     
  12. RickInHouston macrumors 65816

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    Uh, no thank you. That's not really necessary.
     
  13. KidAKidB macrumors 6502

    KidAKidB

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    That's only because it benefits themselves though. The Android app is just an afterthought at this point.
     
  14. JediZenMaster Suspended

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    So a business who makes a decision that benefits themselves. Never heard of such a thing after Apple should say screw shareholders then.
    --- Post Merged, Feb 6, 2018 ---
    Soundhound
     
  15. ersan191, Feb 6, 2018
    Last edited: Feb 6, 2018

    ersan191 macrumors 65816

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    If the whole reason for them buying Shazam was to funnel more people into Apple Music AND Apple Music is available on Android then... well I'll let you do the math.
     
  16. ActionableMango macrumors G3

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    SoundHound works noticeably better for me. It is amazing to me that SoundHound can correctly identify a song even when I hum it in a very poor manner including portions with outright errors and omissions because I cannot remember it correctly.
     
  17. cogitodexter macrumors regular

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    Based on that I just downloaded it and I can affirm that it very much does identify a badly hummed track. Astonishing!
     
  18. Scottsoapbox macrumors 6502a

    Scottsoapbox

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    competition in the 'what is this song' market?

    an industry of free apps that has generated no revenue?
     
  19. NightFox macrumors 68020

    NightFox

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    It's a gateway app to music services. It's not the apps where the competition is, it's where they take you to when you want to buy the song you've just ID'd.
     
  20. ersan191 macrumors 65816

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    The idea that people can't be bothered to take an extra few seconds to type the identified artist or song name into their preferred music subscription service does not warrant an international antitrust investigation.
     
  21. dogslobber macrumors 68040

    dogslobber

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    Europe and Britain are lucky to have the European Union looking out for their interests.
     
  22. Kabeyun macrumors 68000

    Kabeyun

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    It’s true. SoundHound is just better.
     
  23. mtneer macrumors 68030

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    Just hope that Shazam doesn't end up like what happened to the original Siri's trajectory..
     
  24. LovingTeddy macrumors 65816

    LovingTeddy

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    For people who care less about Apple Music and will not subscribe to Apple Music, but still want Shazam, what now? I am sure as hell Apple will can Android version after the transaction.
     
  25. ersan191, Feb 6, 2018
    Last edited: Feb 7, 2018

    ersan191 macrumors 65816

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    You didn't do the math, it was very simple math too.

    I'll do it for you:
    Apple Music exists on Android, there is no reason for them to kill off the Android version of Shazam because it has the potential to get them more users for Apple Music ON ANDROID

    If they ever decide to get rid of Apple Music on Android, then you should be worried - but there has been no indication of that so far.

    You're going to lose buttons on Shazam that link directly to other providers besides AM - that's it - you'll have to bear the inconvenience of typing a song name into Spotify on your own or use another service like SoundHound. Apple spent $400 million for this privilege, deal with it.
     

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