I would imagine Apple would want to get millions of these devices made and ready, but. And it's a very important BUT.
When they do the actual release, only release them from manufactured storage at a rate which just does not quite match up with demand.
So, to all of us, and the Media, it looks as if they are struggling to make them as fast as people want them.
Think about it.
1: Apple has the money to do this, they can burn cash to build up stock in store without any problem.
2: They of course don't wish to really be in a position where they have underestimated demand and they fail to keep up, or hit a glitch and it all falls to pieces.
3: Most important, they really REALLY want this to be a very successful launch of a brand new type of product, and it needs to be seen that way in the media and people's minds.
If you make plenty and flood the stores, then, as consumers we may think, yay that's great, I can go into any store and select any model as there are loads in stock.
However media wise, this would very quickly turn into a negative.
Apple has made too many
They are sitting on the shelves unsold
Don't rush to queue, very few are interested, they are not selling well, shops are full of them.
Whilst as I say this is good for the consumer, no queue and get exactly the model you want. It will be seen bad.
What you ideally want, is, as I say to. YES do have them already made, but let them out gradually, at only just the speed to keep them looking like they are only just managing to keep up with supply. Perhaps you have to wait a week or two online to get one as they are selling out so fast as soon as they come in.
That would be a great balancing act, and look great for the product.