Of course, we'd get two fall announcements: one in September announcing iPhone and Watch -related products, and one in October or November announcing Mac and iPad -related products. Just like clockwork.
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Everything Apple Is Expected to Announce in September
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Given how strong the 17 was last year, and that prices are climbing, I will hold on my usual Pro annual purchase and see what the 18 standard line brings.
Not sure I understand Apple’s strategy here but if they’re changing their upgrade cycle, I think I will too.
Not sure I understand Apple’s strategy here but if they’re changing their upgrade cycle, I think I will too.
macduke
macrumors G5
I think it pisses us off because Apple has been sitting on it waiting for Siri AI when a lot of us don’t care about that crap on Apple TV. Meanwhile it needs a lot of memory for AI and prices just keep increasing. If it’s doubling from 4GB to 8GB, might we see yet another price increase, or did they already bake that in?
I also feel like this is going to be another one of those Apple TV cycles where they update it again in like a year, just to piss us off more, instead of adhering to a regular update cycle.
DocMultimedia
macrumors 68030
Most looking forward to the new Apple Watch Ultra 4. Already have an iPhone 17 so I am set until XX. Which marks the 10th anniversary of me owning the X (which overheating aside, was my favorite phone).
sully54
macrumors 6502
choosing to launch a foldable right at the start of Ternus' tenure is interesting. I'm just looking purely at the optics of this but I would think the success or failure of such a device will set people's perception of him moving forward. it's a bold move to say the least.
This is so exciting. What I’m especially curious about is how expensive all these devices are going to be. Smartphone prices are getting absolutely ridiculous.
But here’s one tip to save some money.
Instead of buying the iPhone Flop (pun intended), which is rumored to cost around $2,500, you can “save” some cash and just buy the iPhone Pro Max instead.
And whenever you need a bigger screen… drumroll… just turn it sideways.
But here’s one tip to save some money.
Instead of buying the iPhone Flop (pun intended), which is rumored to cost around $2,500, you can “save” some cash and just buy the iPhone Pro Max instead.
And whenever you need a bigger screen… drumroll… just turn it sideways.
kurtfoster
Contributor
I’m still waiting for my 32 inch iMac. I’m disappointed that Apple has not released a larger all in one.
AmpSkillz
macrumors regular
Come back??
1st gen was released in 2018 (discontinued 2021)
2nd gen was released in 2023
(Was never discontinued and still for sale in 2026)
So what are you talking about 😂 did you not even know about the 2nd gen?
They are right on schedule for an update and there have been multiple rumors about it.
Fraserpatty
macrumors 6502a
carlsson
macrumors 6502a
LouisMac90
macrumors regular
Correct - Mainly hoping the Ultra releases in September and I am able to pre order it!!
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LouisMac90
macrumors regular
I am personally excited for the iPhone Fold/Ultra however it would appear many people are just wanting a new Apple TV, which I don't think will be announced at a September keynote. If anything if they hold another event in October/November maybe then but I would lean more towards a March event when the new Siri has been out on iOS27 for a few months. Would be interesting to see what hardware people are currently using. I were late to the party so I have the 4K 2022 ethernet model with prices rising I don't see why anyone would need anything more powerful than the current model anyways as the current model which is £250 so if they double memory and storage people will be paying at least £300/£350.
Bends knees, places fingertips together, "We think you'll love... "
LouisMac90
macrumors regular
Would be great if Ternus says "One more thing" before announcing the new iPhone Fold.
iamgalt
macrumors 6502a
Steve Jobs started presentations saying "Good Morning" as well. A lot of people do. It's not a Tim Apple thing.
Foldable phone will definitely be the shinning star of the event as it is the crucial and significant iPhone redesign combining mini iPad in one pocketable device and transforming how the iPhone is being used also as a tablet. Feel like thousand years to wait until the preorder date! The rest of the products are okay since the same every single year. Foldable phone is the Most Very Important and Distinguishable Elite Product at the event.
Apple is going to announce at least five new devices next month at its annual iPhone-centric event, though it's possible we'll also get devices that were waiting on Siri AI. Here's what's coming.
iPhone 18 Pro
Rumors suggest the iPhone 18 Pro is going to look a lot like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting a new Wide camera with a variable aperture for more control over lighting and background blur, plus a faster A20 Pro chip. Battery life could improve with the new chip and an upgraded LTPO+ OLED display, plus Apple might launch a new C2 modem and an N2 networking chip. Dark Cherry is supposed to be this year's special color.
iPhone 18 Pro Max
The iPhone 18 Pro Max is just like the iPhone 18 Pro, but bigger. It'll get all the 18 Pro features listed above. Multiple rumors indicate the iPhone 18 Pro Max will be slightly thicker than the iPhone 17 Pro Max and the iPhone 18 Pro because it is slated to get a larger battery.
Both the iPhone 18 Pro and the iPhone 18 Pro Max could be $100 to $200 more expensive than the iPhone 17 Pro and the iPhone 17 Pro Max. Apple raised prices on Macs and iPads, but appears to be waiting for the September refresh before upping iPhone prices.
Foldable iPhone
Apple's first foldable iPhone is almost ready to launch. The rumored "iPhone Ultra" is expected to have a 5.5-inch display when closed and a 7.8-inch display when open. It'll have a 4:3 aspect ratio like an iPad, so when unfolded, it will be similar to using an iPad mini. It will have a design that minimizes the visibility of the crease, and it'll get a 2nm A20 chip.
The foldable iPhone is expected to have dual batteries, but it will be limited to a two-lens rear camera system. The device is too thin for the TrueDepth camera system, and it is rumored to have Touch ID instead of Face ID. The new iPhone could cost somewhere between $2,000 and $2,500.
We've seen some reports of foldable iPhone manufacturing issues, and rumors that it could launch after the iPhone 18 Pro and iPhone 18 Pro Max. Apple could introduce it in September, and then launch it a bit later, which is what the company did for the iPhone X back in 2017.
Apple Watch Series 12
Apple will refresh the Apple Watch this year, but it's sounding like a boring update. No design changes are expected, but it could get a faster S-series chip, and the upgrade could add improvements to some health and fitness features. It could also have a bigger battery for longer battery life.
Apple Watch Ultra 4
There's going to be an Apple Watch Ultra 4, and it will get the same chip upgrade as the Series 12. DigiTimes claimed the Ultra 4 will be thinner with an upgrade to sensing functions, but the site isn't always accurate.
Other Possibilities
There are home products and Macs Apple could launch before the end of the year, but it's possible Apple will hold a second event sometime in October or November. There are quite a few home devices in development, plus Apple is expected to introduce an all-new home hub, so a smart home event would make sense.
Other late 2026 possibilities include an OLED iPad mini, a refreshed 14-inch MacBook Pro with M6 chip, an iMac with an M6 chip, a high-end OLED MacBook Pro with touchscreen, a new Mac mini, and a new Mac Studio, but it's very doubtful these products would debut at the September iPhone event.
- Home Hub - Apple is working on a home hub with a 7-inch square display. It can be used to control smart home products, view photos, make video calls, and display information. It will have full Siri AI integration, and it will run Apple apps. The hub could come as soon as 2026, but Apple might also hold it until early 2027.
- Apple TV 4K - Apple plans to refresh the Apple TV 4K with a new chip, more RAM, and a new networking chip.
- HomePod mini - Apple will refresh the HomePod mini this year, adding a faster chip and new color options.
- HomePod - The full-size HomePod could also get a new chip.
- Smart Home Camera - Apple has its own security camera in development, and it could launch alongside the home hub.
What's Not Launching
Apple isn't going to release a standard iPhone 18 in September 2026. The lineup will instead focus on more expensive iPhones. The iPhone 18, iPhone 18e, and iPhone Air 2 will come out in spring 2027 instead. Apple does not plan to refresh the Apple Watch SE this year.
Likely Event Dates
Given historical iPhone event dates, this year's presentation is most likely going to happen on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day, and Apple may not want to make members of the media travel on a holiday. That said, Tuesdays are the most frequent event day, so either option is possible.
If the event is held on September 9, pre-orders would take place on September 11 or September 12 with a launch to follow on September 18.
Article Link: Everything Apple Is Expected to Announce in September
LouisMac90
macrumors regular
September Keynotes are usually only iPhones/Airpods however if I remember correctly I believe new iPads have been announced previously in 2020/2021 September Keynotes. If an iPad is announced I would likely think it would be the cheaper iPad Models rather than Air/Pro or Mini OLED.
groove-agent
macrumors 68020
Wait, when did the MacBook Ultra drop off the face of the earth? This is what I have been waiting for!
Apple: Hurry up and wait.
Apple: Hurry up and wait.
Apple is going to announce at least five new devices next month at its annual iPhone-centric event, though it's possible we'll also get devices that were waiting on Siri AI. Here's what's coming.
iPhone 18 Pro
Rumors suggest the iPhone 18 Pro is going to look a lot like the iPhone 17 Pro, but with a smaller Dynamic Island. It's getting a new Wide camera with a variable aperture for more control over lighting and background blur, plus a faster A20 Pro chip. Battery life could improve with the new chip and an upgraded LTPO+ OLED display, plus Apple might launch a new C2 modem and an N2 networking chip. Dark Cherry is supposed to be this year's special color.
iPhone 18 Pro Max
The iPhone 18 Pro Max is just like the iPhone 18 Pro, but bigger. It'll get all the 18 Pro features listed above. Multiple rumors indicate the iPhone 18 Pro Max will be slightly thicker than the iPhone 17 Pro Max and the iPhone 18 Pro because it is slated to get a larger battery.
Both the iPhone 18 Pro and the iPhone 18 Pro Max could be $100 to $200 more expensive than the iPhone 17 Pro and the iPhone 17 Pro Max. Apple raised prices on Macs and iPads, but appears to be waiting for the September refresh before upping iPhone prices.
Foldable iPhone
Apple's first foldable iPhone is almost ready to launch. The rumored "iPhone Ultra" is expected to have a 5.5-inch display when closed and a 7.8-inch display when open. It'll have a 4:3 aspect ratio like an iPad, so when unfolded, it will be similar to using an iPad mini. It will have a design that minimizes the visibility of the crease, and it'll get a 2nm A20 chip.
The foldable iPhone is expected to have dual batteries, but it will be limited to a two-lens rear camera system. The device is too thin for the TrueDepth camera system, and it is rumored to have Touch ID instead of Face ID. The new iPhone could cost somewhere between $2,000 and $2,500.
We've seen some reports of foldable iPhone manufacturing issues, and rumors that it could launch after the iPhone 18 Pro and iPhone 18 Pro Max. Apple could introduce it in September, and then launch it a bit later, which is what the company did for the iPhone X back in 2017.
Apple Watch Series 12
Apple will refresh the Apple Watch this year, but it's sounding like a boring update. No design changes are expected, but it could get a faster S-series chip, and the upgrade could add improvements to some health and fitness features. It could also have a bigger battery for longer battery life.
Apple Watch Ultra 4
There's going to be an Apple Watch Ultra 4, and it will get the same chip upgrade as the Series 12. DigiTimes claimed the Ultra 4 will be thinner with an upgrade to sensing functions, but the site isn't always accurate.
Other Possibilities
There are home products and Macs Apple could launch before the end of the year, but it's possible Apple will hold a second event sometime in October or November. There are quite a few home devices in development, plus Apple is expected to introduce an all-new home hub, so a smart home event would make sense.
Other late 2026 possibilities include an OLED iPad mini, a refreshed 14-inch MacBook Pro with M6 chip, an iMac with an M6 chip, a high-end OLED MacBook Pro with touchscreen, a new Mac mini, and a new Mac Studio, but it's very doubtful these products would debut at the September iPhone event.
- Home Hub - Apple is working on a home hub with a 7-inch square display. It can be used to control smart home products, view photos, make video calls, and display information. It will have full Siri AI integration, and it will run Apple apps. The hub could come as soon as 2026, but Apple might also hold it until early 2027.
- Apple TV 4K - Apple plans to refresh the Apple TV 4K with a new chip, more RAM, and a new networking chip.
- HomePod mini - Apple will refresh the HomePod mini this year, adding a faster chip and new color options.
- HomePod - The full-size HomePod could also get a new chip.
- Smart Home Camera - Apple has its own security camera in development, and it could launch alongside the home hub.
What's Not Launching
Apple isn't going to release a standard iPhone 18 in September 2026. The lineup will instead focus on more expensive iPhones. The iPhone 18, iPhone 18e, and iPhone Air 2 will come out in spring 2027 instead. Apple does not plan to refresh the Apple Watch SE this year.
Likely Event Dates
Given historical iPhone event dates, this year's presentation is most likely going to happen on Tuesday, September 8 or Wednesday, September 9. September 7 is Labor Day, and Apple may not want to make members of the media travel on a holiday. That said, Tuesdays are the most frequent event day, so either option is possible.
If the event is held on September 9, pre-orders would take place on September 11 or September 12 with a launch to follow on September 18.
Article Link: Everything Apple Is Expected to Announce in September
Any way we can pry the for sure announcement date out of Apple? I would buy the new Apple TV 4K yesterday if it was available.