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The thing that bothers me a bit is that Apple did not take a hit along with almost every other stock on the markets.
Last august, I was hunting a deal for an iphone 12 mini. Drove 2 hr and entered the store: paid $240 and waited to receive 2 Iphone 12 minis. At the same time, spanish speaking family entered the store - 2 adults and 4 kids. They came to buy a phone for the youngest kid. Kid was around 9-10 years old.

They were buying it on a contract for full price. They bought either Iphone 12 or 13, can't remember, but it was expensive. Then I noticed these kids (7 year old(no phone), 11 year old, 12, 15 year old) all had latest iphones ranging from 11 to 13. The mother who were sponsoring the party didn't look to be a rich person - I would say that she works hard to earn the money. They talked about how small the monthly payments are and it is a good thing to buy kids a present. I would say that it was a family of 5-6 earning $2500-$3000 a month as a whole.

Conclusion: as long as we have people like this, Apple will continue to grow. And I have seen many like these.
 
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I’m not sure…there’s something else hidden in the title though. A ‘peek’ at things to come maybe…
 
Yes mate, the 2016-2020 MBP's were buckets of junk. Want a good one? Get a brand new 14/16" M1 Pro/Max MBP, or a second hand pre-2016 Retina MBP. I have the 2015 15" MBP, and it's a gem, very few issues, and keeps on chugging on. I have earmarked to get a 16" M1 Pro MBP sooner or latter, so far the reviews are very positive. I'll be happy to wait and see if any issues pop up, but if my 2015 dies in the meantime, I'll be running down to the Apple store to pick up a new one.

As far as I can tell, the 2016-2020's were junk because it was long enough after Steve died that little Timmy was starting to believe his own press, and got cocky enough to think he could put his own stupid mark on Macs (combined w Jonny Ives' genius, without the tempering of Steve's genius reigning him in, was let run free with form over function). The result was, creative and corporate customers started to abandon the platform in droves. To timmy's credit, he did pull his head in, kick off the Apple Pro Workflow Team to get the Pro devices back on track with what that customers actually want, and start to fix things. The result is bringing Steve's genius A-series chips into the Macs (as was discussed before Steve left, so yep, the M1 is actually Steve's work, thankfully), sorting out the woeful heat management (via thicker chassis, beefier heat pipes and heat sinks, and bigger and quieter fans), bringing back the old keyboard, bringing back ports, and bringing back MagSafe.

Now all we need is a Pro Software Workflow Team to sort out the horrendous software quality control and feature wander that is a mess throughout the entire Apple ecosystem. If they can get that sorted, Apple might even be able to bring back the iconic "It just works" slogan. I'm not holding my breath though, as it appears as if someone in the top software management has some pics of timmy with that goat, and they are impervious to being fired. Regardless, the OS is at least good enough that you can get by with its quirks and bugs.
I really hate that goat.
 
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Quite disappointed that the rumoured iPhone XR Style SE has disappeared, but I cross my fingers for the 4th generation. I am looking forward to see some nice new AW bands.
 
proper new monitor pls!!!! basically that is all i want from Apple this year

oh, and colored keyboards, trackpads, and cables available without the purchase of an iMac
 
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Yes, Apple's performance has been truly shockingly bad.... a trifling $2.66 Trillion market cap...pffftt... /s

View attachment 1968914
1) Money is not the only basis on which you should judge a companies success.

2) The M series ARM processors that Apple has introduced are a significant technical improvement, and more important is you don’t have a lot of software that had trouble running even though that software was written for X86 processors.

I have some qualms about buying a computer that I can’t (at least yet) buy just more memory or just upgrade the graphics card or CPU but to be honest by the time I need to do those things I usually need to upgrade everything, which means it’s time to buy a new computer, at least for me. I don’t buy any type of computer very often, my first iMac was 2008 and my second was 2016, so I buy one every 7 years if I purchase something this year.

I don’t know if I will buy a computer but I am seriously looking for the first time in a while.
 
Maybe a 18" MacBook Pro (Studio...?) that can handle dual M1 Max SoCs...?

16" M2 OLED iPad Studio & Apple Pencil 3...?!?



Mac Studio (aka Cube 2.0):
  • Dual M1 Max SoCs
  • 20-core CPU (16P/4E)
  • 64-core GPU
  • 32-core Neural Engine
  • 128GB LPDDR5 RAM
  • 800GB/s UMA
  • 8TB NVMe SSD
  • Dual 10Gb Ethernet (RJ45) ports
  • (6) Thunderbolt 4 / USB 4 (USB-C) ports
  • (4) USB 3.1 Gen 2 (USB-A) ports
  • HDMI 2.0 port
  • 3.5mm headphone jack (same DAC from 2021 MBP w/auto-switching high/low impedance)
  • Space Gray
  • US$6999
;^p

17" isn't big enough? I get it. They had a really large screen, and people complained it was 'too heavy', and laughingly 'too big'. *shrug* A 21" would be The Boss, but Apple might only sell a couple dozen. Maybe a folding screen to make it HUGE-ER?
 
I've been a huge Apple fan for many years and all of my electronics are Apple but one thing that bothers me most about Apple in recent years is the fact that every event are minor upgrades to EXISTING products. I just don't see the Innovation that Apple once was along with pushing the limits. Everything as of lately are just upgrades. Very disappointing
 
I've been a huge Apple fan for many years and all of my electronics are Apple but one thing that bothers me most about Apple in recent years is the fact that every event are minor upgrades to EXISTING products. I just don't see the Innovation that Apple once was along with pushing the limits. Everything as of lately are just upgrades. Very disappointing

They just completely replaced their entire system architecture for Macs, and along with that redid the design of most of them.

Just minor upgrades?

You haven't been paying attention.
 
I've been a huge Apple fan for many years and all of my electronics are Apple but one thing that bothers me most about Apple in recent years is the fact that every event are minor upgrades to EXISTING products. I just don't see the Innovation that Apple once was along with pushing the limits. Everything as of lately are just upgrades. Very disappointing
Apple has been releasing many products over the last few years, and arguably more than it released earlier. Here is a list:

Jul 2021: Mag Safe Battery Pack
Apr 2021: Air Tags
Dec 2020: Air Pods Max
Dec 2020: Apple Fitness+
Nov 2020: Home Pod Mini
Nov 2020: iPhone 12 Mini
Dec 2019: Pro Display XDR
Nov 2019: Apple TV+
Oct 2019: Air Pods Pro
Sep 2019: Apple Arcade
Aug 2019: Apple Card
Mar 2019: Apple News+
Sep 2018: iPhone X/Pro Max
Feb 2018: Home Pod
Dec 2017: iMac Pro
Nov 2017: iPhone X/Pro
Dec 2016: Air Pods
Mar 2016: iPhone SE
Nov 2015: Apple Pencil
Nov 2015: iPad Pro
Jun 2015: Apple Music
Apr 2015: Apple Watch
Nov 2013: iPad Air
Nov 2012: iPad Mini

However, few, if any, of these products are revolutionary. They are not at the same level as the iPod, the iMac, the iPhone, the MacBook Air, or the iPad.

The Air Tags, for example, are brand new (not an upgrade to an existing product). However, it is not groundbreaking.
 
Just checked any customization of a 27" iMac on Apple.com - even adding the simplest of upgrades - the 8GB of RAM upgrade - pushes a custom order out to mid-April.... hence I'm calling for a new larger screen iMac tomorrow! Usually the give-away, but not always! Fingers crossed!
 
Strange they don't have, or are not rumored to have, a new MacBook Air ready for this event. The last one was November 2020 and there hasn't been a significant redesign in an age. I'd have thought that computer would be a very high priority for them.
 
Apple has an all-new 3x3 product matrix...!

14" MacBook - Mn SoC
16" MacBook Studio - Mn Pro/Max SoC
18" MacBook Pro - Dual Mn Max SoCs

Mac mini - Mn SoC
Mac Studio - Mn Pro/Max & Dual Mn Max SoCs
Mac Pro - Dual & Quad Mn Max SoCs

24" 4.5K Apple Display
27" 5K Apple Studio Display
32" 6K Apple Pro Display
 
Cook has never struck me as the kind of guy who wants to put his own design stamp on anything. One of the things that seems to fuel his success is leaving design and product up to other people.

I think Apple as a whole really fell a bit too hard into form over function and it was spearheaded by Ive. Craig Federighi made an interested comment when they talked about the redo of the Mac Pro and kinda said, "We were just wrong about where this was going."

I also think that era gets more hate than it deserves. The keyboard was a disaster. The thermals were a disaster. The TouchBar was... interesting (I prefer it, but not enough to shed any tears over it leaving). I did and still love kicking the industry into the USB-C era. USB-C charging from all ports, all Thunderbolt, etc.

My laptop is a 2020 and the updated keyboard really made a huge difference. (The thermals still suck though and that's pure design arrogance.)
Glad you like your 2020 machine, that's cool.

The thermals are more than just arrogance, they were so badly designed that one has to wonder if it was actually deliberate, in order to make the Intel chips seem worse than they are, and make the M1 chips seem even more amazing in comparison. I'll give two mind blowing examples. There was at least one model of MBA, where there was no heat pipe at all between the heatsink and the fan, so the fan was sitting a mile away from where it was needed. I saw a YT vid where they took apart a MBP and made modifications to improve the thermals. They discovered that the heatsink and the chip actually had a small air gap between them, and thus wasn't even remotely transferring the heat as efficiently as it could be. These are both cases where in a normal engineering world, they simply wouldn't make it anywhere near production, but somehow they did.
 
They just completely replaced their entire system architecture for Macs, and along with that redid the design of most of them.

Just minor upgrades?

You haven't been paying attention.
I'm curious about Intel's recent statement that they will match Apple's performance within 2 years. I just read a headline, and not an in-depth article so I don't know if they are matching the processing speed, the low power/heat, or both. Also are they matching an M1's performance or are they planning on matching whatever Apple may have in 2 more years?
 
I'm curious about Intel's recent statement that they will match Apple's performance within 2 years. I just read a headline, and not an in-depth article so I don't know if they are matching the processing speed, the low power/heat, or both. Also are they matching an M1's performance or are they planning on matching whatever Apple may have in 2 more years?

That’s the beauty of it - nobody knows what they mean, and nobody will remember in two years.
 
My Apple Event Predictions:

iPhone SE with 5G, MagSafe and A15

iPad Air with A15, CenterStage and new color options

Newly designed Mac mini/studio with M1 Pro and M1 Max options

No M2. No new MacBook Air design.

I’d love for Apple to introduce a new more affordable display but I’m not holding my breath.

OS updates will release next week with GM candidate being released after the event ends.
 
I’ll be watching it. Feels like tradition to always watch the events.
 
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