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But every product tier should have a clear purpose:
  • MacBook Neo – essentials.
  • MacBook Air – everyday users and professionals.
  • MacBook Pro – creators and power users.
  • MacBook Ultra – ??
I agree there should be a clear purpose to each tier, but this is how you do it:
  • MacBook Neo – budget buyers.
  • MacBook Air – everyday users and many professionals.
  • MacBook Pro – Prosumers, business executives, and almost all of the rest of the professionals who will now be well served by base M6/M7/M8 chips, etc.
  • MacBook Ultra – small group of truly high end professionals who need M-series Pro and Max chips for serious video/3D production, scientific modeling, and local LLMs/advanced AI coding. Plus the not-small group of price insensitive buyers who just want the highest end model for status. Hobbyists who think they need more power than they actually do, and/or want to do traditional future proofing must buy here.
 
Being an Apple fanboy I’d normally get this day 1 but with the recent huge price increases, plus changes in my priorities in life, think I’ll be keeping my current pro until it dies and replace it with an air when it does.

Hopefully the air will have 120hz by then 🥴
 
I am going to wait for the M7 Max SoC then upgrade my M4 Max MBP to it. My main goal for it, and I don’t care about the costs is 256GB or 512GB Unified Memory and 4TB of storage. I want to run LLMs that I train myself on it. I want to be able to take it on the go with me. It’s not so easy to take an M3 Ultra Mac Studio.

At the same time, it does suck the prices will be so high. But I make the money back almost instantly with every Mac I purchase right now. Making so much from the investing and AI models that it’s absurd to not just spend the money when the money flows in so well.

If it’s $25,000 but has 512GB of unified memory, that’s a bargain. I don’t really need any additional GPU or CPU performance. I really just need more memory. 128GB right now is too limiting on my MBP.
“My steak is too juicy…”😅
 
My Windows work laptop has a touchscreen, and I never use it. There is no scenario where it makes my job easier than using a keyboard and mouse.
Zooming in and marking up PDFs is much easier on my iPad than my MacBook Pro.

I’d take a touchscreen on my MBP for sure.
 
I'm not interested in thin and light for a pro laptop, nor do I care about a touch screen. This is what the air is for.

I am very happy lugging my 16" MBP around because it is totally reliable, powerful and does not overheat. Seems like my M5 is going to have to last sometime...
 
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I agree there should be a clear purpose to each tier, but this is how you do it:
  • MacBook Neo – budget buyers.
  • MacBook Air – everyday users and many professionals.
  • MacBook Pro – Prosumers, business executives, and almost all of the rest of the professionals who will now be well served by base M6/M7/M8 chips, etc.
  • MacBook Ultra – small group of truly high end professionals who need M-series Pro and Max chips for serious video/3D production, scientific modeling, and local LLMs/advanced AI coding. Plus the not-small group of price insensitive buyers who just want the highest end model for status. Hobbyists who think they need more power than they actually do, and/or want to do traditional future proofing must buy here.
Not enough ROI in this scenario.

You cannot do a complete development of a product for the 1% niche, hobbyists, price insensitive buyers. Your development costs would outrun your profits for years to come.

However you can merge the Pro features with Air and call it a new air with 120Hz and better display and keep the Ultra as the new Pro.

And keep Ultra's new price as well.

Suddenly your portfolio is 50% more expensive than before and you never raise prices in the product categories. 🙂
 
My sister's boyfriend has a sister whose husband has a good friend who works at Apple. He said that the new MacBooks will have better battery life and a more powerful processor.
 
Plus the not-small group of price insensitive buyers who just want the highest end model for status. Hobbyists who think they need more power than they actually do, and/or want to do traditional future proofing must buy here.
THIS! Apple truly knows their userbase.
 
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A thin light silent 16" nano oled convertible sturdy powerhouse that uses the pencil and retains ports but adds cellular would be sensational, thanks Apple
 


Apple's next high-end laptop is expected to bring the most substantial external changes to the MacBook Pro line since 2021. No renders, case leaks, or dimensions have emerged, but a series of reports have established much of what is set to change.

M5-MacBook-Pro.jpg

Bloomberg's Mark Gurman has said there is a good chance the model represents a "true overhaul" for the laptop, thanks to the combination of an OLED display and a thinner design, and Apple is reportedly working toward the thinnest and lightest products in their categories across the tech industry. The design is also expected to extend beyond this machine, with the entry-level 14-inch MacBook Pro due in 2027 said to resemble it.

Every 14-inch and 16-inch MacBook Pro released since 2021 measures 0.61 inches (15.5mm) thick, a figure that has remained unchanged across four chip generations. The next model is expected to be noticeably thinner and lighter, though no credible figure has been reported. Replacing the mini-LED backlight with a hybrid OLED panel removes a physical layer from the lid, so the reduction may be most pronounced in the upper half of the machine.

The notch is expected to be replaced by a hole-punch camera, a change first indicated by a roadmap from research firm Omdia and subsequently corroborated by Bloomberg. The cutout is said to be pill-shaped to accommodate an interactive Dynamic Island.

The notch has been the most distinctive feature of the MacBook Pro's display since 2021, and removing it would leave the menu bar as a continuous strip interrupted by a small island rather than divided in two. Apple appears to be preparing for the change in software, since the "Search or Ask" interface built into Spotlight in macOS 27 adopts a dark, pill-shaped design suited to a cutout of that shape.

The bezels surrounding the display may also shrink. Omdia claims Samsung Display will supply 14.3-inch and 16.3-inch panels, fractionally larger than the 14.2-inch and 16.2-inch displays currently in use, which within a largely unchanged chassis would result in narrower borders.

Apple is also said to be fitting a reinforced hinge so that the display does not wobble when tapped. Whether the lid will also tilt further back than the current model, which stops relatively early for structural reasons, is yet to be seen.

Several elements are expected to carry over. Bloomberg reported in February that the machine would look a lot like the current MacBook Pro, specifying that the keyboard and trackpad would be retained and that the device would remain a conventional clamshell in 14-inch and 16-inch sizes, rather than a detachable or convertible design. HDMI, MagSafe, and the SD card slot were reinstated in the 2021 redesign after an unpopular absence, and no report has suggested they will be removed again.

Gurman expects the laptop to arrive between late 2026 and early 2027, with the later window now considered more likely owing to the global memory chip shortage.

Article Link: Everything We Know About MacBook Ultra's All-New Design
I, apparently like many of you, abhor the prospect of a touch screen Mac. Why would I want to peer at a greasy screen? I could just use my iPad for that. However, I know I can avoid the touchscreen Mac by simply not purchasing one. What I won't be able to avoid is the further bloating of the MacOS to support this feature. How I wish Apple would just give up on this!
 
If there’s a field that needs input, I’ll always prefer tapping over looking for cursor, waggling to find cursor, moving cursor to field and clicking.
I prefer hitting Alt+something, since the hands need to be on the keyboard anyway for the input, but (obviously) that’s on Windows.
 
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I’ve never wanted to reach out and touch my MBP screen.
Well, don't do that then.

At worst, it's an extra tick in the feature comparison chart between MBPs and high-end Windows laptops (which often bundle a touchscreen with the premium display options). It's probably chaper for Apple to make the touchscreen standard on their new OLED screens than make it an option - they might even be able to share costs with iPad screens.

Also useful for web development if you want to target phones, tablets & Windows "convertibles" - the logic of responding to touch events isn't always the same as responding to "mouse" messages.

The other application that springs to mind is music production - multi-touch would be great for operating on-screen mixers and virtual instruments.

Even if you don't buy an Ultra, adding more touch-aware features to MacOS will also be good for using iPads in "sidecar" mode and should increase the range of iPad/iOS apps that are usable on a Mac.
 
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My sister's boyfriend has a sister whose husband has a good friend who works at Apple. He said that the new MacBooks will have better battery life and a more powerful processor.
Can't tell if this is comedy or not, but I'm guessing it is.
 
I miss the days where we had MacBook and MacBook Pro.
Want an entry level device? Go for the MacBook. Want something with more power? MacBook Pro.
Now you have to do even more research and comparing. It’s bad enough with the iPads and their accessories and now you have like 4-5 different Macs to choose from with all different specs and compromises. Splintering at its finest. Thanks, Tim.
 
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Having cellular would be a game changer, and every windows PC would follow within 18 months. It's kind of silly that hasn't happened yet. The big question is how much will we pay for a data plan? A laptop is going to consume a ton more data than a $10-20/month iPad plan just by nature of primary workstation versus mobile device.

Cellular (mostly 4g, now some 5g) has been widely available as an option in business-oriented laptops for years now. It works well.
 
I don't understand bringing back the MagSafe. I'm 100% open to being wrong, but I don't see it.

It certainly made sense back when you had to bring a unique charging cable for your MacBook; I loved it back in the day! But now that phones, MacBooks, tablets, and virtually every other accessory all use USB-C, why would I want to take up precious space in my bag with a cable that only works on one device? What am I missing, MacRumor faithfuls?

Albeit, I also don't see the harm in keeping it on there either. In other words, I don't see what they could possibly add to the MacBook that the MagSafe might be currently preventing. The cost of having it is likely extremely nominal.
 
I hope they get rid of the notch with uniform thin borders. I don't want a hole punch to be honest. They did it with the Neo, that's how it should be imo.
The new Siri UI is totally hinting at a dynamic island for Macs at some point here so don't get your hopes up.
 
I, apparently like many of you, abhor the prospect of a touch screen Mac. Why would I want to peer at a greasy screen? I could just use my iPad for that. However, I know I can avoid the touchscreen Mac by simply not purchasing one.
You can also avoid the touchscreen by, you know, simply not touching it.
 
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