A developer has given an example of what ad-block might look like once it is implemented in iOS 9. http://murphyapps.co/blog/2015/6/24/an-hour-with-safari-content-blocker-in-ios-9 While i guessed as much, it is still shocking nonetheless how much resources advertising takes up, and just how much it degrades the user experience overall. This is going to have a huge impact on the way I consume my content on my ios devices. While he does have a point that this might impact said websites financially, I am hoping that this will galvanize these websites to focus on making ads as unobtrusive as possible. If places like macstories can do it, they can too. Your thoughts? Do you see yourself using this feature? Why or why not?