Don't assume that money spent results in innovation. That path leads you down the Sony route. You can have all he money in the world,
You should the rest of my posts, because that is exactly my point. Too many people here assume that innovation is just a button to press to get some money spent and then the rest will come.
Yeah cause as a result of the 2012-2013 spend we are rocking some incredibly new devices![]()
-snip-
without he right individuals innovation does not happen. And that is apples current problem.
Sorry, but with these sentences you showed that you also don't get the situation. Apple has enough people capable of innovation, and acquired quite an amount of new companies and people recently in addition. It basically boils down to the following elements:
- Innovation takes time. A disruptive innovation can take 5-10 years to get to market.
- The size of the company is impeding its agility.
- The strategy is for a large part determined by powerful investors that focus on profit generation from legacy product lines.
- The balance between innovating departments and production / sales departments has through the growth of the company shifted to the latter, which increases the difficulty of getting new innovations to market.
- The consumer electronics market has matured and it has become more difficult for anyone to generate disruptive innovations in this field, no matter the investment.
- Structures within Apple have formalized, making costly entrepreneurial environments less likely and innovative processes more difficult to manage. You can't manage Apple the same way you would a start-up.
In general innovation is really really hard in a really really large corporation. To be effective it requires constant changes to the business' strategy to stay in step with the growth of the company, the market and the development of its technology.