Until I got the bug to buy an iPhone I never even tried iTunes. Now that I will be getting the iPhone I started thinking that I might like to put some content on it. Let me tell you, I am blown away by this application! It is so much fun to use that I want to spend money on the ITMS simply because it is so enjoyable. No wonder Apple dominates this market space. One thing that has stunned me is how easy Apple has made it to add any music you already own. Pop in a CD and it asks if you want to add it to your library. I click yes and 5 minutes later it is converted to AAC and in my library complete with album art! It is equally easy to add MP3 files that I already owned, again with album art. I haven't even looked at Podcasts yet, that looks like another whole enjoyable aspect of this. I am also really excited about the prospects of rentals arriving this month, another reason to love iTunes. Even without having bought my iPhone yet, iTunes has been a blast to use. I can only imagine how much more I will appreciate it once I get the iPhone! I even went on eBay and bought an Airport Express so I could stream my music to my stereo system. I am not easily impressed but iTunes certainly did impress me.